Term Paper: Alcohol and Business Ethics

Pages: 8 (2393 words)  ·  Bibliography Sources: 1+  ·  Level: College Senior  ·  Topic: Sports - Drugs  ·  Buy This Paper


[. . .] To be honest, faithful, fair minded etc. is to describe a person or organization whose life embodies positive moral intentions and dispositions. Business transactions and a business's position in the community are based on the relationships and the level of trust which a community will entrust to an organization. Thus the measure of an organization's effectiveness will include the level of integrity, and ethics with which it operates.

In today's business climate, building an ethical organization can somewhat like "teaching moral and ethical behavior to baby wolverines" (Kennedy, 1995)

AT least, this is the public impression of a modern business climate in which the definition of 'business ethics' has often devolved into the answer to the following question - "What is the most expedient course of action?" Public perspective aside, one of the most important developments in American management over the past decade or so has been the focus which has shifted away from expediency to a focus on quality. As a reaction to the American recession of the 1970's, businesses have replaced quality and excellence as their highest goals, rather than limiting their goals to what could be measured on the corporate balance sheet.

Business have discovered that excellence will product higher profits, and result in lasting profits because of the foundation on which a commitment to excellence must be built. Management gurus have focused their training seminars on the human elements of business, such as "Drive out fear," "Break down barriers," "Institute training," "Create pride of workmanship." (Kennedy, 1995) These new paradigms have rightly identifies that excellent products and services cannot be produced from a foundation of mediocrity, frustration, fear, and moral poverty. No manager concerned with achieving excellence, or even with better-than-average results, can be insensitive to the character of his or her employees. Similarly, the overall organization which desires to build a positive relationship in the business and community sectors of the population must also be concerned with ethical, moral, and value-based decisions and practices. In the same way that citizens do not wish to live in a neighborhood with a factory which pollutes the air and waterway through toxic discharges, the larger socially conscious community is increasingly opposed to living in proximity to an organization which distributed moral or ethical pollution into the community relationships.

Contrary to the previous political administration, which believed that what man does behind closed doors makes no difference on the kind of leader he becomes, Today's community expects more of a leader, or a leading businesses organization that collective narcissism. Moral character can, and must be managed to some degree. It may not be done perfectly, and the moral management in a business organization will not represent the kind of preaching that comes from a church. But it can be done. Supporting the development of sound moral character within an organization is much cheaper in many ways than managing misbehavior, and an organization which is built on a foundation of trust, both internally, and in its relationship to the community, will be more stable, and be able to build a smoother flight path due to the trust and respect which it engenders.


In previous decades, cigarette advertisers were allowed to promote their destructive products without limit, or guidelines. As a result, increasing numbers of citizens moved slowly from healthy lifestyles, toward the inevitable consequences of prolonged smoking such as cancer, lung disease, and death. Today, because society has forces accountability and a more responsible level of regulation on tobacco producers, disease due to smoking is on a decline, and the American consumer enjoys a healthier lifestyle due to the absence of the social pressure to engage in smoking. In the same way social pressure should be brought to bear on alcopop manufactures. We have learned the lessons of gateway drugs, and the addictive behavior which occurs when individuals begin drinking at early ages. If the organizations will not bring pressures for responsible decision making to bear against themselves from internal ethics, the community has the right and the responsibility to do so.

Ethics is the means by which the business orgization, and it's management can rcognize the increasing amount of public emphasis which is being placed on morally responsible behavior. Organizations today face the possibility of having any of their actions that are ethically questionable put to public scrutiny by investigative reporters and public interest groups. (Cappell and Windsor, 1999) The high cost of unethical behavior to companies can include heavy fines, embarrassment, the loss of public confidence and reputation, low employee morale, a disruption in the normal business routine, and difficulty in recruiting (Nash, 1993).


Carson, S. (1995) The Nature of a Moral Business Person. Review of Business, Vol. 17.

Cappel, J., and Windsor, J. (1999) A Comparative Study of Moral Reasoning. College Student Journal, Vol. 33.

Cummings, Christian. (2001) Alcopops. Fm4.org Accessed 25 March 2004. Available from: (http://fm4.org.at)

Don't join the alcopop generation (2001, May 21) U.S. News & World Report.

Hacker, G. (2001, May 9) NATIONAL POLL SHOWS "ALCOPOP" DRINKS LURE TEENS. Alcohol policy project - center for science in the public interest. Accessed 25 March 2004. Available from http://www.cspinet.org/booze/alcopops_press.htm

Kenedy, R. (1995) Virtue and Corporate Culture: The Ethical Formation of Baby Wolverines Review of Business, Vol. 17.

Nash, L. (1993). Good Intentions Aside: A… [END OF PREVIEW]

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