Analysis of iWatch and Apple Inc SWOT

Pages: 2 (747 words)  ·  Bibliography Sources: 3  ·  File: .docx  ·  Level: College Senior  ·  Topic: Sports - College

Apple iWatch

Creating Value for Customers

The company greatly creates value for its consumers. Apple Inc. is all about the experience of the users and the consumers. One of the strategic ways that Apple does this is through the Apple stores where the consumers are able to experience the products. For instance, to understand how the Apple iWatch functions and its features, one is able to visit the Apple stores and have such experiences. The culture of Apple Inc. and its brand are also the basic aspects that create value for the consumers. The operational strategies undertaken by the company steer the Apple brand in the direction of market-leading products and superior consumer experiences. For instance, Steve Jobs once stated, "We put ourselves in the customer's shoes and ask: 'What do we want?' ... " This shows that the company is focused and fixated on ensuring the consumer experience is the best (Phipps, 2013).

Role of the Customer in the Company's Strategic Plan

Apple's current mission statement is, "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices, with iPad" (Rowland, 2015).

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The mission statement of the company is very distinct in designating what Apple Inc. does and will do. However, the mission statement of the company is not effective in showing its commitment to having a consumer focus. The mission statement is distinct, manageable, attainable as well as realistic, but it is too narrow. Therefore, it can be seen that the mission statement could have more focus on the consumer. I would recommend it be modified by including consumer oriented aspects such as corporate social responsibility and widening its scope to show what the company offers the consumer (Rowland, 2015).

SWOT Analysis

SWOT on Analysis of iWatch and Apple Inc Assignment

1. Strength

Strong Market and Advertising

This is one of the strong points of Apple Inc. The implication is that irrespective of selling its products at high prices, the company's marketing is extensive and therefore compelling and resounding to the consumers to purchase products.… [END OF PREVIEW] . . . READ MORE

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