TQM Application at Ford Motors Essay

Pages: 11 (3150 words)  ·  Style: Harvard  ·  Bibliography Sources: 10  ·  File: .docx  ·  Level: Master's  ·  Topic: Business  ·  Written: January 4, 2019

SAMPLE EXCERPT . . .


Can TQM go wrong?

Although there are many successes that Ford could achieve through incorporation of TQM and Six Sigma processes, Challenges were bound to catch up with the organization through their path to succeeding. First of all, Ford lacked a strong definition of what quality meant for them. Secondly the company did not have a plan of transformation and a formidable leadership. The workforce was not motivated hence the inability of the company to fully achieve its TQM goals. The perception in Ford that TQM can be employed as a short term objective would not be long lived and would occasion obstacles in the process of implementing the plan. Through the improvement of leadership the challenges faced by Ford can be overcome. Monitoring and supervision of the progress made as well as resource provision could be helpful in overcoming the underlined obstacles.

Where did Ford go wrong and why they started losing profits and customers?

Ford confused on Total Quality Management with Quality Control ( Tuckman, 1994), TQM was part of the entire process of production means all elements of the firm were strongly connected and involved in Quality Management, and it is what they are focusing developing a quality product (Weller, 1998).

Buy full Download Microsoft Word File paper
for $19.77
So what happened in 2009? The year started with $750 million profit and finished with a $2.7 billion loss (Bunkley, 2010), According to the outlook of Jackson et al. (2016), the overall quality of the business process strongly influences the loyalty and retention of the customers. It, therefore, tends to low quality production and low revenue collection of the organization leading to the dissatisfaction of the employees.

While looking at the whole story of Ford Motors, quality standards one needs to understand, that they were not wrong while implementing Six sigma or any other quality protocols but they need to constantly revisit the business process, market, customers and constantly evolving, that is where family businesses usually lack what does that have to do with Ford have to (De Vries, 1993).

Figure 4 Six Sigma Methodology

Source: Pyzdek, (2003)

Essay on TQM Application at Ford Motors Assignment

Ford is still following their old Quality rules in 1990s and their financial statement says it’s high time (Hammer, 1990) to look at what they are doing and where the industry is moving. They moved their Six sigma forward towards DMAIC (Define, Measure, Analyse, Improve and Control) which is the part of six sigma but more structural and controlled approach towards it (Hoerl, 2001). According to Ford Chief Engineer Art Hyde, besides implementing DMAIC they also tried to build an overall strategy for consistency in their teams (Brewer 2004). So, by moving forward with six sigma to DMAIC they did not only build their overall strategy but also the engineering department agrees “The design and engineering analysis process makes it possible for problems, that previously may not have surfaced until product launch, to be caught and corrected in the virtual world through the DMAIC process.” (Berger, 2003).

Since the process of total quality management has started with commitment from employees, the design and engineering analysis process made it possible for problems that previously may not have surfaced until product launch, to be caught and corrected in the virtual world through the DMAIC process (Camillus, 2008).

Conclusion

TQM is long term path and it needs patience and sustainable way of management and daily process, in addition to that the environment has to be ready and positive, there are many examples of companies who tried to implement TQM in their business and failed miserably because of two basic reasons, first is as they couldn’t take care of the change management process or they failed to implement all 6 Cs of TQM.

References

Antony, J., Jiju Antony, F., Kumar, M., & Rae Cho, B. (2007). Six sigma in service organisations: Benefits, challenges and difficulties, common myths, empirical observations and success factors. International journal of quality & reliability management, 24(3), 294-311.

Berger, A. J. (2003). Smart things to know about Six Sigma. Oxford, Capstone.

Brewer, P. C. (2004). Six Sigma helps a company create a culture of accountability. Global Business and Organizational Excellence, 23(3), 45-59.

Bright Hub PM., (2019).‘Ford Motor Company and Total Quality Management (TQM): A History’ Project Management Methods & Ideologies. Available at https://www.brighthubpm.com/methods-strategies/72279-tqm-and-ford-motor-company/ (Accessed 4 January 2019)

Bunkley, Nick (January 28, 2010). "Ford Profit Comes as Toyota Hits a Bump". The New York Times. Retrieved February 2, 2010.

Camillus, J. C. (2008). Strategy as a wicked problem. Harvard business review, 86(5), 98.

Carr, A. S., & Pearson, J. N. (1999). Strategically managed buyer–supplier relationships and performance outcomes. Journal of operations management, 17(5), 497-519.

De Vries, M. F. K. (1993). The dynamics of family controlled firms: The good and the bad news. Organizational dynamics, 21(3), 59-71.

Dahlgaard, J. J., & Mi Dahlgaard-Park, S. (2006). Lean production, six sigma quality, TQM and company culture. The TQM magazine, 18(3), 263-281.

Ford Motor Company. (1954). Ford Motor Company. [Dearborn, Mich.], [The Company].

Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. (2003). Customer repurchase intention: A general structural equation model. European journal of marketing, 37(11/12), 1762-1800.

Hoerl, R. W. (2001). Six Sigma black belts: what do they need to know?. Journal of Quality Technology, 33(4), 391-406.

Hashmi, K. (2007). Introduction and implementation of total quality management (TQM). Journal of electronics and Quality Management, 6(1), 45-57.

Magretta, J., & Stone, N. (2002). What management is. Simon and Schuster.

Meisel, R. M., Babb, S. J., Marsh, S. F., & Schlichting, J. P. (2007). The Executive guide to understanding and implementing lean Six Sigma: The financial impact. ASQ Quality Press.

Morgan, C., & Murgatroyd, S. P. (1994). Total quality management in the public sector: an international perspective. Buckingham, England, Open University Press. 

Oakland, J. S. (2014). Total Quality Management and Operational Excellence: Text with Cases. Hoboken, Taylor and Francis. 

Ross, J. E. (2017). Total quality management: Text, cases, and readings. Routledge.

Sallis, Edward. Total quality management in education. Routledge, 2014.

Tuckman, A. (1994). The yellow brick road: total quality management and the restructuring of organizational culture. Organization studies, 15(5), 727-751.

Talib, Faisal, and Zillur Rahman. "Studying the impact of total quality management in service industries." Talib, F. and Rahman 2010 (2010): 249-268.

Vasudeo, S. J. (2016). Total Quality Management Practices in Management Education in Mumbai based Management Institute.

Weller, L. D. (1998). Unlocking the culture for quality schools: Reengineering. International Journal of Educational Management, 12(6), 250-259.

Zeller, T. L., & Gillis, D. M. (1995). Achieving market excellence through quality: the case of Ford Motor Company. Business Horizons, 38(3), 23-31.

Website

https://www.brighthubpm.com/methods-strategies/72279-tqm-and-ford-motor-company/

15019835 of 16

  [END OF PREVIEW] . . . READ MORE

Two Ordering Options:

?
Which Option Should I Choose?
1.  Buy full paper (11 pages)Download Microsoft Word File

Download the perfectly formatted MS Word file!

- or -

2.  Write a NEW paper for me!✍🏻

We'll follow your exact instructions!
Chat with the writer 24/7.

TQM Initiatives at Ford Motors Essay


TQM Concept in Ford Motors Company Research Paper


Contemporary Management Technique Term Paper


Ford Motor Company Term Paper


Ford Motor Company Ford Report Term Paper


View 200+ other related papers  >>

How to Cite "TQM Application at Ford Motors" Essay in a Bibliography:

APA Style

TQM Application at Ford Motors.  (2019, January 4).  Retrieved May 26, 2020, from https://www.essaytown.com/subjects/paper/application-total-quality-management/9878211

MLA Format

"TQM Application at Ford Motors."  4 January 2019.  Web.  26 May 2020. <https://www.essaytown.com/subjects/paper/application-total-quality-management/9878211>.

Chicago Style

"TQM Application at Ford Motors."  Essaytown.com.  January 4, 2019.  Accessed May 26, 2020.
https://www.essaytown.com/subjects/paper/application-total-quality-management/9878211.