Research Paper: Aviation Management Is a Complex

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[. . .] This leads to a reduction in profitability because it cost the airline the same amount of money to transport half as many passengers.

With this understood, such reductions have become a major issue for the airlines in the 21st century. Aviation management will have to confront this issue in the years to come in order to assist companies in remaining profitable. Gaining knowledge and implementing a proper route development strategy will be of the utmost importance. Recommendations Aviation managers have to reorganize and develop route development strategies that are consistent with the overall strategy of the company that they serve. This is particularly relevant for airlines that have experienced a great deal of loss as a result of increased competition. These airlines have to carefully study the impact of reduced traffic on their bottom line. In so doing they have offer services and routes that are conducive to increasing route traffic.

Air Traffic Control and Runway Space

Over the past decade there has been a serious decrease in the number of qualified air traffic controllers. The shortage in Air Traffic Control is linked to a significant number of controllers retiring and the failure to recruit new controllers. This issue is a challenge within the context of aviation management on a global scale. Air traffic controllers assist in ensuring that planes take off and land safely. In addition they ensure that pilots understand the various positions of aircraft around them. All of this aids in guaranteeing safe travel. According to an article published by the Homeland Security Network

"The current situation is putting the safety of airline passengers, as well as residents living in the densely populated areas surrounding the airports, in jeopardy. According to the National Air Traffic Controllers Association (NATCA), the Federal Aviation Administration (FAA) authorized raising the number of air traffic controllers at the New York TRACON facility to 270, but the actual number of fully trained and certified air traffic controllers has never risen above 211. That number has now dropped to 158 -- the lowest staffing level since the controllers' strike took place in 1981 (.Air traffic control shortage endangers New York air security," 2010)"

The decrease in the number of air traffic controllers is of particular concern for large airports in places such as New York and Chicago. These locales often compromise safety because they do not have the number of controllers needed to guide the aircraft. The industry is also having a difficult time recruiting new controllers because of the stressful nature of the job. As such this shortage poses a significant challenge for aviation management.

Recommendations concerning shortage of Air Traffic Controllers

In order to relieve the shortage of air traffic controllers Aviation management must be more persistent in the area of recruitment. Aviation managers need to make the job more appealing to the public. This might be done through the offering of various incentives that will encourage people to become controllers. Such recruitment efforts need to begin at the high school level and continue through college. Aviation mangers must be willing to recruit in ways that are not conventional if they desire to end the problem of air traffic control shortage.

The absence of such interventions to attract air traffic controllers will likely result in a continued endangerment of passengers and airline staff. Air traffic control is a necessary factor in ensuring the safety of aircraft and without the proper number of air traffic controllers the current problems that airlines face will likely continue well into the future.

Ethics

Ethics will also be a challenge for aviation management well into the future. At the current time airlines are under a great deal of scrutiny for their treatment of customers, particularly as it relates to delays and the issue of being kept on the tarmac when a plane is unable to take off. Aviation management has the challenge of devising plans and policies that are conducive to ensuring the comfort of customers while also preventing additional delays caused by having customers unloading and reloading because of delays. Many airlines have done a poor job of addressing this issue. As such in 2009 the United States government had to step in and pass laws that govern how long passengers can be held on planes that have been delayed. The passenger bill of rights now dictates that passengers must be able to deplane after three hours. In addition they have to be provided with food, water and sufficient ventilation. This bill was passed after a series of incidents in which passengers were forced to stay of delayed planes for as many as 13 hours. According to Stroller (2009)

"The rule will apply to all U.S. passenger airlines operating flights with more than 30 seats, department spokeswoman Olivia Alair says…The new rule also requires U.S. airlines to adopt policies for tarmac delays on international flights. An airline with a policy allowing passengers off a plane after a certain number of hours during a delay might be subject to a fine if it doesn't adhere to its policy (Stoller, 2009)."

Ethical issues also arise in aviation management as it pertains to social responsibility. One of the most pressing issues in this regard is the environment. Airplanes emit a great deal of greenhouse gas into the atmosphere. According to Hepburn & Miiller (2010)

"A direct consequence of the growth in air travel has been a substantial increase in emissions from aviation. In the European Union, emissions from aviation fuel use increased by 73 per cent (or 47 MtCO2e) between 1990 and 2003, reflecting an average compound annual growth rate of 4.3 per cent (European Commission, 2005). Furthermore, by 2012, it is forecast that aviation emissions will have increased by 150 per cent on 1990 levels. Although emissions from aviation currently represent only 4 to 9 per cent of total radiative forcing by greenhouse gas emissions, this rapid growth implies that tackling emissions from aviation is critical if greenhouse gas emissions are to be brought under control. Left unchecked, aviation emissions may increase to 15 per cent of global emissions by 2050 (Intergovernmental Panel on Climate Change, 1999). Significant action is therefore required ( Hepburn & Miiller 2010)."

Although there are standards that dictate greenhouse gas emissions for airplanes, aviation management may also benefit from establishing standards that reduce the amount of pollution caused by aircraft. This is important because pollution causes a plethora of problems for the environment and human health. As such the aviation community has a responsibility to exhibit some control over the amount of pollution that is caused by aircraft.

Although many aviation oriented businesses engage in a great deal of socially responsible activities such as charitable donations and volunteerism (Phillips, 2006), this issue of protecting the environment presents a significant challenge for these organizations in the 21st Century. The challenge lies in ensuring that pollution is reduced while also reducing costs. This is difficult because of the costs associated with research development required to create aircraft that is more energy efficient and cause less pollution. This is an issue that airlines are facing throughout the world and it must be addressed in the years to come.

There are many reasons for companies in the airline industry to conduct business in a manner that is ethical. According to Wadhwa (2009) the main reason to embrace ethics is so that the company can better serve the customer and the interaction between customers and the company can be mutually beneficial. In addition Wadhwa also reports that companies that have ethical practices tend to last longer and experience greater profitability than their unethical counterparts.

Recommendations concerning Ethics

Aviation management has to take into consideration all of the ethical dilemmas that come about in the course of conducting business. Aviation managers should have rectified issues concerning delays and the inability of passenger to deplane without the government telling them to do so. In this regard the airlines did not seem to have the best interests of passengers in mind. As such the government had to step in. In the future it would behoove the airline industry to create fair policies concerning when and how to deplane in cases where long delays occur. Failure to do so can result in hefty fines and the unwillingness of passengers to fly with airline that have a reputation for allowing passengers to sit on the tarmac for long periods of time. With this understood aviation managers must ensure that new policies are consistent with standard ethics as it pertains to the treatment of passengers.

Likewise aviation managers must determine the ways in which companies can reduce greenhouse emissions. Such reductions are necessary because such gages are toxic to the environment and have the capacity to greatly reduce the quality of life for people. Aviation mangers must recognize that the purpose of the companies in the airline industry is not only to make profits but to provide services that are… [END OF PREVIEW]

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Aviation Management Is a Complex.  (2011, March 10).  Retrieved March 23, 2019, from https://www.essaytown.com/subjects/paper/aviation-management-complex/2469295

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"Aviation Management Is a Complex."  Essaytown.com.  March 10, 2011.  Accessed March 23, 2019.
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