Costa Coffee Essay

Pages: 6 (2125 words)  ·  Bibliography Sources: 15  ·  File: .docx  ·  Level: College Senior  ·  Topic: Business

SAMPLE EXCERPT . . .
guardian.co.uk/business/2011/mar/02/whitbread-self-service-coffee-machines-costa-express?INTCMP=ILCNETTXT3487]

Legal

Costa Coffee operates as part of the Whitebread Group as something of an anomaly. While the company as a whole operates such enterprises as 'budget' hotels, Costa Coffee is more of a premium-focused enterprise. "The coffee business, for the last six years run by John Derkach, operates as a very separate business unit and there has been speculation for some time that it would be spun off.[footnoteRef:21]" Laws that permit the coffee chain to do so might be beneficial, given that it operates on a much different business model than the rest of Whitebread. [21: Simon Bowers, "Whitebread shuffle brews talk of sale or float," The Guardian, April 3, 2011, accessed July 23, 2012 at http://www.guardian.co.uk/business/2012/apr/03/costa-coffee-whitbread-reshuffle?INTCMP=ILCNETTXT3487]

Other legal aspects impacting Costa has been the decision of the United Kingdom to 'opt out' of the Euro, freeing the chain from some of the worst of the economic instability and concern that has been plaguing so much of Europe.

Environmental

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Although Costa Coffee has exceeded Starbucks in both sales and brand recognition within the United Kingdom, its American rival does have an advantage over Costa in terms of its environmentalist or ethical branding. Of "Starbucks, Costa or Caffe Nero. Only Starbucks sells Fairtrade coffee.[footnoteRef:22]" Still, Costa Coffee advertises itself as providing 'responsible coffee' and also notes "with no coffee farmers, there would be no distinctively rich Costa coffee. That's why, in 2006, the Costa Foundation was set up to give something back to the communities from which we source our coffee beans.[footnoteRef:23]" [22: Welch 2011.] [23: "Responsible coffee," Costa Coffee Website, accessed July 23, 2012 at http://www.costa.co.uk/costa-coffee/responsible-coffee/]

Bibliography

Aigerim, Tulepbergenova. "Starbucks global expansion." Business Today. November 18, 2010.

Essay on Costa Coffee: An Overview What Assignment

Accessed July 23, 2012 at http://www.businesstoday.org/online-journal/starbucks-global-expansion

Bowers, Simon. "Costa Coffee defies economic gloom and surging inflation." The Guardian.

October 18, 2011. Accessed July 23, 2012 at http://www.guardian.co.uk/business/2011/oct/18/costa-coffee-whitbread-premier-inns

Bowers, Simon. "Whitebread shuffle brews talk of sale or float." The Guardian. April 3, 2011.

Accessed July 23, 2012 at http://www.guardian.co.uk/business/2012/apr/03/costa-coffee-whitbread-reshuffle?INTCMP=ILCNETTXT3487

Chapman, Alan. "SWOT." Business Balls. Accessed July 23, 2012 at http://www.businessballs.com/swotanalysisfreetemplate.htm

Chapman, Alan. "PEST." Business Balls. Accessed July 23, 2012 at http://www.businessballs.com/pestanalysisfreetemplate.htm

Costa Coffee -- United Kingdom. Accessed July 23, 2012 at http://www.costacoffee.co.uk/

Hamilton, Scott. "UK unemployment hits 9-month low." Bloomberg July 18, 2012, accessed

July 23, 2012 http://www.bloomberg.com/news/2012-07-18/u-k-unemployment-hits-9-month-low-as-labor-market-defies-slump.html

Neate, Rupert. "Costa sales boosted as UK love affair with fancy coffee continues."

The Guardian, June 21, 2011. Accessed July 23, 2012 at http://www.guardian.co.uk/business/2011/jun/21/costa-sales-boost-fancy-coffee?INTCMP=ILCNETTXT3487

Neate, Rupert. "Coffee Republic goes cold as customers cut back on luxury lattes."

The Telegraph. August 20, 2008. Accessed July 23, 2012 http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/2795469/Coffee-Republic-goes-cold-as-customers-cut-back-on-luxury-lattes.html

"PESTLE analysis." CIPD Summary. Accessed July 23, 2012 at http://www.cipd.co.uk/hr-resources/factsheets/pestle-analysis.aspx

"Responsible coffee." Costa Coffee Website. Accessed July 23, 2012 at http://www.costa.co.uk/costa-coffee/responsible-coffee/

Rosenberg, Matt. "Sectors of the economy." About.com. Accessed July 23, 2012 at http://geography.about.com/od/urbaneconomicgeography/a/sectorseconomy.htm

Sanchanta, Markio. "Starbucks plans major China expansion." The Wall Street Journal, April 3,

2010. Accessed July 23, 2012 http://online.wsj.com/article/SB10001424052702304604204575181490891231672.htm

Wood, Zoe & Simon Bowers. "Costa Coffee chain to double in size." The Guardian. April 28,

2011. Accessed July 23, 2012 http://www.guardian.co.uk/business/2011/apr/28/costa-coffee-chain-double-size

Wood, Zoe. "Coffee Nation." The Guardian. March 2, 2011. Accessed July 23, 2012 at http://www.guardian.co.uk/business/2011/mar/02/whitbread-self-service-coffee-machines-costa-express?INTCMP=ILCNETTXT3487 [END OF PREVIEW] . . . READ MORE

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