Starbucks Corporation: Competing a Global Case Study

Pages: 5 (1790 words)  ·  Style: APA  ·  Bibliography Sources: 10  ·  File: .docx  ·  Level: College Senior  ·  Topic: Business

SAMPLE EXCERPT . . .
In other words, the company should work with local PR companies that can provide proper knowledge on the local market.

Starbucks' managers should decide what activities are best supported by the company. It is recommended to work on revealing the company's interest in national products in these countries, while combining them with the company's most popular products. In addition to this, managers should identify the environmental activities that present the highest importance in these countries and support them. This strategy could have significant effects on improving the situation of the company.

Reference list:

1. The Politics of Coffee (2011). Talk about Coffee. Retrieved September 1, 2011 from http://www.talkaboutcoffee.com/politics_coffee.html.

2. Annual Report (2009). Starbucks Corporation. Retrieved September 1, 2011.

3. Wit, B. & Meyer, R. (2010). Strategy: Process, Content, Context. An International Perspective. Cengage Learning. Retrieved September 1, 2011 from http://books.google.ro/books?id=tCspQP0CYgcC&pg=PA753&lpg=PA753&dq=starbucks+anti+globalization+activists&source=bl&ots=-gL1xHdGQn&sig=jCQG-kBdR8902KdmVRqiNOTBjm4&hl=ro#v=onepage&q=starbucks%20anti%20globalization%20activists&f=false.

4. Starbucks: Selling the American Bean (2005). BusinessWeek. Retrieved September 1, 2011 from http://www.businessweek.com/innovate/content/dec2005/id20051201_506349.htm.

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5. Kohn, A. (1992). No Contest: The Case Against Competition. Retrieved September 1, 2011 from http://books.google.ro/books?id=bLudHIk3gsMC&printsec=frontcover&dq=competition&hl=ro#v=onepage&q&f=false.

6. Carmichael, E. (2010). Starbucks Strategy. Retrieved September 1, 2011 from http://www.evancarmichael.com/Other/612/Starbucks-Strategy.html.

7. Baker, R. (2011). Store Strategy Boosts Starbucks UK. Marketing Week. Retrieved September 1, 2011 from http://www.marketingweek.co.uk/sectors/food-and-drink/store-strategy-boosts-starbucks-uk/3028858.article.

Case Study on Starbucks Corporation: Competing a Global Assignment

8. Timm, B. (2005). A Success Strategy at Starbucks. Green at Work Magazine. Retrieved September 1, 2011 from http://www.greenatworkmag.com/gwsubaccess/05julaug/starbucks.html. [END OF PREVIEW] . . . READ MORE

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