Bass Pro Shops: History Term Paper

Pages: 2 (705 words)  ·  Bibliography Sources: 2  ·  File: .docx  ·  Level: College Junior  ·  Topic: Business

Bass Pro-Shops is a retailer who specializes in camping, hunting, fishing, and other types of related outdoor gear and supplies. It was founded in 1971 by John L. Morris, and has its headquarters in Springfield, Missouri (the Story, 2014). Morris' father owned a liquor store, and Morris decided to start a small fishing section in the back of it, where he sold things like worms and homemade bait (the Story, 2014). It did so well that it prompted him to open his own store, and Bass Pro-Shops was born. It quickly became wildly popular, and one of the most requested things was to have a catalog so people could place orders from other areas of the country. Many of them had come to the area on vacation, and when they went back home they still wanted to be able to get the items they liked and knew were quality. Because of the high demand, the first catalog came out in 1974 (the Story, 2014). It continued to grow in leaps and bounds, and was soon the largest sporting goods store in the world (the Story, 2014). Much of that was due to its catalog sales.

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As technology advanced, Bass Pro-Shops took to the online world, as well. With the opportunity for ecommerce, the company was able to reach out to a much larger number of people. Paper, printed catalogs were becoming a thing of the past, but for people who did not live close to a Bass Pro-Shops retail store it was important to have a way in which they could continue to order the supplies they wanted. Having a web presence seemed the next logical step, and allowed people from nearly anywhere to order from the company and have items they wanted delivered right to their door. That level of convenience was important for the customers, but it was something that took time and effort on the company's side. It was also costly to create and continue to operate, so it had to be beneficial.

TOPIC: Term Paper on Bass Pro Shops: History and Background Assignment

In order to understand why Bass Pro-Shops continued to be so successful when it came to… [END OF PREVIEW] . . . READ MORE

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Bass Pro Shops: History.  (2014, April 6).  Retrieved October 26, 2021, from https://www.essaytown.com/subjects/paper/bass-pro-shops-history-background/1715940

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"Bass Pro Shops: History."  Essaytown.com.  April 6, 2014.  Accessed October 26, 2021.
https://www.essaytown.com/subjects/paper/bass-pro-shops-history-background/1715940.