Bombardier Transportation Switzerland Essay

Pages: 4 (1169 words)  ·  Bibliography Sources: 4  ·  File: .docx  ·  Level: College Senior  ·  Topic: Transportation

Bombardier Transportation Switzerland

History of Bombardier Inc.

According to its website, Bombardier, Inc. is a Canadian-based global transportation company, mainly focused on airplanes and rail transportation. Bombardier, in contrast to its current speedy, dynamic, and high-flying image did not begin as a rail and plane production facility. Instead, according to the "About us: History" section of its website, it began with a humble snowmobile: "Born in 1907, Joseph-Armand Bombardier builds his first "snow vehicle" at the ripe age of 15. His motivation? To help people travel across the snow-covered roads of rural Quebec in Canada. In 1937, J.-Armand achieves his first major commercial success with the launch of the seven-passenger B7 snowmobile" ("History: 1930s," Bombardier, 2009).

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Until the 1970s, the company named after its founder, Bombardier, emphasized its innovative snow transportation product, but then the oil crisis forced it to diversify because of the high cost of fuel and the new demand for greener, more efficient mass transportation. Soon, it secured first contract to design Montreal's subway system ("History: 1970s," Bombardier, 2009). The 1980s saw further encroachments by the company into the airplane and rail market. The company today proudly identifies itself as a 'world class,' or luxury brand name in commercial and business jets, as well as a provider of the most technically advanced rail transportation equipment, systems and services. The company's main branch remains headquartered in Montreal but has divisions worldwide, including Switzerland.

History of Bombardier Transportation

Essay on Bombardier Transportation Switzerland Assignment

In 2001, Bombardier relocated its rail transportation operations from Montreal, Canada, to Berlin, Germany. This was in response to the demand in Europe for extensive, fast rail networks. The rail division of Bombardier, Inc. is known as Bombardier Transportation and has a presence in more than 35 countries. It identifies itself as the world's rail equipment manufacturing and servicing industry. It offers "ingenious" rail solutions, according to the company's website, to both private and public enterprises ("About us: History," Bombardier, 2009).

Overview of Bombardier Transportation Switzerland

Switzerland is a small but centrally located nation. This makes it a vital hub of rail transport, as well as a popular destination for skiers. It also is a very diverse nation, despite its small size, encompassing individuals of French, German, and even Italian origins. The company has stations in Villeneuve, Winterthur, and of course Zurich ("Switzerland," Bombardier, 2009).

External analysis

What current PESTEL issues impact Bombardier Transportation?

Political: The emphasis on 'going green' has created a new interest in mass transportation.

Economic: the credit crisis has limited both private and public funding for transportation and major structural efforts, although some governments may invest in infrastructure as a method of job-creation and economic stimulus (following the lead of the United States).But Switzerland has been specifically affected in a negative fashion because of increased scrutiny about its highly secretive banking system. This could reduce interest in investing in the nation, although not necessarily throughout Europe, and the company's Swiss branch could still benefit from overall increases in profits.

Socio-Cultural: While public transportation is looked upon favorable, luxury high-tech brand items have fallen out of favor and are widely regarded as unnecessary. The company's brand image may not entirely be helpful in this regard.

Technological: Rail transport has become speedier and more efficient, thus increasing the likelihood that people may avail themselves of it

Environmental: A new commitment to sustainable growth has also turned the world's eyes to innovative rail solutions.

Legal: The formation of the EU and the greater interconnectedness of the European Community have increased demand for rail transportation… [END OF PREVIEW] . . . READ MORE

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APA Style

Bombardier Transportation Switzerland.  (2009, May 15).  Retrieved January 16, 2021, from https://www.essaytown.com/subjects/paper/bombardier-transportation-switzerland/80694

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"Bombardier Transportation Switzerland."  15 May 2009.  Web.  16 January 2021. <https://www.essaytown.com/subjects/paper/bombardier-transportation-switzerland/80694>.

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"Bombardier Transportation Switzerland."  Essaytown.com.  May 15, 2009.  Accessed January 16, 2021.
https://www.essaytown.com/subjects/paper/bombardier-transportation-switzerland/80694.