Research Paper: Branding Ponds Pest Analysis Political

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[. . .] However, the Turkish are frequently conducting multiple conversations at once and being interrupted is a natural occurrence in this culture. The business culture includes high levels of reciprocity and performing favors maybe be called upon more so than in other countries. The purchasing of facial moisturizers would therefore be furthered significantly from a spokesperson who would endorse the product that had achieved a high status in the hierarchy.


Turkey is one of the most technologically advanced countries in the region and the use of the internet is exploding; especially in the younger demographics. Half of its 75m people are under 30. Around 44% of Turks use the internet, up from just 14% in 2006 and 3% in 2000. They comprise Facebook's seventh-largest national audience (The Economist, 2012). The high rates of internet users in the country have helped to spur a lot of foreign investment in technology sectors that have also expedited high growth rates. Targeted the target market with an online campaign might be a strategy that is not only efficient but also cost effective. Since the growth of online capabilities have increased exponentially, reaching the youth in Turkey with a Ponds marketing message would represent and ideal marketing platform.

Works Cited

Bureau, P. (2012, November 3). PESTLE Analysis of Turkey. Retrieved from Market Analysis:

Business Insider. (2011, March 9). Turkey: A Model of Middle East Stability. Retrieved from Business Insider:

Carter, P. (2010, September). Marketing in Turkey. Retrieved from Dr. Patrick Carter:

The Economist. (2012, December 22). Boom on the Bosperus. Retrieved from The Economist:

U.S. Embassy. (2012). Ankara Turkey. Retrieved from Doing Business in Turkey: [END OF PREVIEW]

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Branding Ponds Pest Analysis Political.  (2013, March 25).  Retrieved August 22, 2019, from

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"Branding Ponds Pest Analysis Political."  March 25, 2013.  Accessed August 22, 2019.