Business Case in the 21st Century Research Proposal

Pages: 3 (922 words)  ·  Style: APA  ·  Bibliography Sources: 3  ·  File: .docx  ·  Level: College Senior  ·  Topic: Business - Management

Business Case

In the 21st century, organizational change has gone from something that happened only once in a while -- for example as the result of a crisis -- to something that happens constantly. The pace of change in the technological and economic environments is much more rapid than it has been in the past. This impacts the organizational change process in a number of ways. The organization must be ready for change at any time. Those in charge of organizations must be prepared to exercise their leadership skills constantly, not just when the external environment demands. Change in the 21st century is a state of mind, not a set of tools and techniques (Entrepreneur, 1998).

The reactions to change from employees can vary significantly. Fear of injustice in the change process correlates highly to change resistance, for example (Shapiro & Kirkman, 1999). Resistance to change, therefore, is inevitable. With communication, some individuals can support the change process. However, the focus of a change program needs to be on overcoming resistance among employees who are not easily turned onto the change through the communication of basic information (Reh, 2009). Resistance can range from a reduction in morale, an increase in turnover, to outright hostility towards the change and the change agent.

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There is a high degree of ethical intensity in the changes made by Walsh and Mangel. The magnitude of the consequences is high. The workers are losing their jobs, which supply them with their livelihood. In addition, these workers are unlikely to find other jobs that make as much money in future. The mortgage industry is in a slump, further constraining their ability to recover financially. These factors increase the probability that the most negative of consequences will be realized.

The temporal immediacy of the change is intense as well. The workers are going from having easy, high-paying jobs to immediate termination. The change is highly proximate, having a direct effect on almost all of the employees. The effects of the change are highly concentrated as well. While some changes proposed are diffused throughout the organization, the termination of the sales staff is a concentrated change effort.

Research Proposal on Business Case in the 21st Century, Organizational Assignment

However, the decision was made in the best interests of the organization, which is more ethically sound than other self-serving rationales.

Walsh and Mangel appeared to operate from the rational decision-making model. They first identified a number of problems, including the overpaid sales staff and the shifts in the industry's operations. From there, they set out objectives for their change program and evaluated the alternatives. They came to a reasonable conclusion, guided by the principle of doing what is best for the organization. The conclusion was not something that was savory to them, but they realized that they needed to select that alternative… [END OF PREVIEW] . . . READ MORE

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How to Cite "Business Case in the 21st Century" Research Proposal in a Bibliography:

APA Style

Business Case in the 21st Century.  (2009, December 11).  Retrieved July 8, 2020, from

MLA Format

"Business Case in the 21st Century."  11 December 2009.  Web.  8 July 2020. <>.

Chicago Style

"Business Case in the 21st Century."  December 11, 2009.  Accessed July 8, 2020.