Business Plan -- Rocky Mountain Business Plan

Pages: 7 (2090 words)  ·  Bibliography Sources: 4  ·  File: .docx  ·  Level: College Senior  ·  Topic: Business

SAMPLE EXCERPT . . .

Marketing Strategy

Finding the right clients is crucial, and doing something different will allow the event to be marketed as team building, power management, or educational. This may require some employees to become certified in various areas of expertise, but will allow the marketing to organizations of all sizes. The overall kkey to success is partnering with local fishing gear and sporting goods stores and staff. This will ensure a perceived level of expertise, and allow dissemination of marketing with very little fiscal input. Going to conventions in major cities, contacting travel planners, and business planning groups will provide planned revenue growth.

The company will need a strong web-based presence where clients can inquire about specific trips, dates, locations, etc. This requires regular maintenance and upkeep in order to keep the site vibrant. Advertising in angling publications will be important as well, and the production of a professional brochure for display in sporting goods shops and/or mail outs is essential. In addition, within the overall marketing paradigm, it will be important to utilize customer-based measurement tools in order to achieve and maintain goals.

Financial Management

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Because of the relatively low-barriers to entry for the business, and initial capitalization of $150-200,000 is suggested. This will allow the company to rent a small space, design and hire an Internet manager, fund initial marketing expenses, and pay for initial travel to locations for hiring guides. Assuming a $100,000 influx of capital, we will assume little or no income for the first 4 months, minimal income for months 5-8, and then beginning in month 9, nominal income. Trips, of course, vary by location, but can be averaged to $250/day per guest, including lodging and lunch (no airfare or unless camping package paid). Thus, we have:

Month

# Trips with 4 people average

Gross Income

1

0

0

2

5

$5,000

3

10

$10,000

TOPIC: Business Plan on Business Plan -- Rocky Mountain Assignment

4

20

20,000

5

30

30,000

6

40

40,000

7

50

50,000

8

75

75,000

9

100,000

10

125,000

11

150,000

12

200,000

Total 1st Year

$805,000

Income

Initial Capitalization

$100,000.00

Year 1 Income

$644,000.00

$744,000.00

Expenses

Equipment Capitalization

$5,000.00

Rents

$15,000.00

Utilities

$10,000.00

Insurance

$4,000.00

Legal

$2,000.00

Employee Wages/Taxes

$150,000.00

1099 Wages

$125,000.00

Internet

$25,000.00

Marketing/Advertising

$20,000.00

Location/Staff Interview Trips

$35,000.00

$391,000.00

Year 1 Income

$595,200.00

80% of projected

Expenses

$ (488,750.00)

125% of projected

$106,450.00

Thus, with conservative projections of 80% of projected income and 25% additional for expenses (125%) the end of year one should result in over $100,000 in profit, allowing a good start for Year 2.

Appendix A-Overall Strategic Plan

Monitoring/Controlling Strategic Plan

Planning session with CPA and Banker (if appropriate)

Use time off season to read, update or develop additional plans

Control and monitor costs for Apple site, Web site, checkout system

Find vendors to participate in coupons drawing, even event sponsorships

Daily monitoring of cash control

Weekly meeting and monitoring of bank issues, invoice, and checkbook

Ethical/Legal/Regulatory Issues

State licensees for fishing, catch limits, hunting

Private property issues

Ethical fishing practices, no explosives

Moral and ethical camping procedures, eye toward ecology

Appropriate levels of staff training

EMT certifications for at least one person on per shift

Contingency and emergency weather or disaster plan

REFERENCES

Hummel, R. (1994). Hunting and Fishing for Sport: Commerce, Controversy, Popular Culture. Bowling Green, OH: Bowling Green State University.

Kotelnikov, V. (2001, January). Customer's Perspective of Quality. Retrieved from E-Coach: http://www.100ventures.com/business_ guide / corsscuttings / bizsys_customer.html

Skorupa, J. (1991, September). Eco-Tourism Arrives. Popular Mechanics, p. 92.

Turban, E. (2002). Electronic Commerce: A Managerial Perspective.… [END OF PREVIEW] . . . READ MORE

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