Capstone Project: Security Software Business Plan

Pages: 20 (5342 words)  ·  Bibliography Sources: 7  ·  Level: College Senior  ·  Topic: Education - Computers  ·  Buy This Paper

¶ … Business plan Version page

Business Plan

Business Identification:

Mission, Goals and Objectives:

Keys to Success:

Company Summary

Industry History:

Legal Form of Ownership:

Location and Facilities:

Management Structure:

Products and Service:

Market Analysis

Target Market

Industry Analysis

Competitive Analysis

Market Strategy

Price List-

Selling Strategy-

Sales Forecast-

Implementation Strategy

Overall Strategy-

Implementation-

Control Plan-

Financial Statements and Projections

F1. Revenue and Cost Estimate-

Error! Bookmark not defined.F3. Forecasted Balance Sheet-

Financial Projections

2G1a- Breakeven Point-

2G1b-Financial Position:

2G1c-Capital/Investment Needs:

References

Executive Summary

AAA Software, a security software vendor with proposed headquarters in Amsterdam, Netherland aspires to foster innovation by developing outstanding security solutions to make life simple while working on computers. There is a growing demand for antivirus/security solutions with the increase in the sales of Personal Computers. The company is likely to start its software development within the next few months and post development & testing the software will be available for sales immediately. The company is planning to outsource the development of antivirus software to reduce cost. The company will position itself in the competitive antivirus software market and will initially distribute the software throughout U.S. And then expand worldwide.

AAA Software will also strive to become one of the leading security solutions providers soon after its initial operation and launch.

Mission

Provide security software which delivers quality protection against virus, worms, other malicious programs, hacker attacks, spam and spyware with effective protection from all types of threats.

Vision

Envisage AAA Software as one of the leading player in the security software market.

Set a standard for excellence in the security software industry along with commitment to quality, good customer support and best security tools.

Always strive hard to provide the best security tools to its customers to become the business leader in the community.

Provide state-of-the-art-infrastructure to create an enjoyable working atmosphere that inspires loyalty and dedication

POSITIONING STATEMENT

For Home and Small Office Users, AAA Software offers hassle-free quality protection for personal computers and laptops against virus, worms, malicious programs and other security threat

Unique Selling Point

AAA Software offer complete seamless security solution to its customers with efficient tools and high service quality.

Value Propositions for AAA Software

Unanticipated - Free software available for limited period with limited features

Desired - Easy and fast to install, Easy to download, Frequent Updates, Flexibility in delivery, Innovative

Expected - Provide protection from all type of threats, Reasonable Cost, Easy Availability, and Convenience

Basic - Compatibility, Quality protection, Provide peace of mind

PRODUCT SUMMARY

AAA Software proposes to provide antivirus solutions to home and small business users which delivers seamless, hassle-free and quality protection against antivirus, anti-spyware, anti-spam and provides firewall protection. The antivirus software will be designed to protect the PC hackers and identity thieves. The antivirus will be designed to provide effective protection for all the threats that arise from the internet. The company will initially launch the antivirus software for Windows PC users, but will gradually upgrade the software for Mac users. The antivirus will be available in different versions for specific purposes (during the initial stage of operation).

Everyone needs protection from viruses and there are certainly more than a few antivirus products on the market. Over the last few years, various antivirus software vendors have entered the space and announcing new technologies to the market. Antivirus software provides an essential layer of protection from a multitude of virus, trojan, worm, spyware, adware, dialer, keylogger and rootkit infections.

The increase in the number of personal computer and laptop users, there is a surge in the demand for anti-virus software in the market, esp. within the home users and small office users segment. However, even with the increasing demand, customers tend to be more concerned with the price and the effectiveness of security solution as there is plenty of free antivirus software available in the market. Also, new viruses are created each day increasing security risk and dangerous trend of malware spreading through cloud-based file sharing services along with the increasing acceptance of broadband. Thus, there is a need to protect the computers and laptops to prevent cyber thefts and system failures on our computers. The virus might corrupt or delete data on the computer or completely erase it.

But, there is a widespread piracy which continues to hinder the growth of this market. However, the increasing convergence of security solutions is expected to promote market growth.KET D

B. Company Summary

B1. Industry History:

According to Gartner, the worldwide security software revenue totaled $17.7 billion during 2011, a 7.5% increase from 2010 revenue of $16.4 billion. The market is slated to grow to $23.3 billion during 2015. This growth in the security software segment is driven by increase in Small and Medium Business (SMB) and their demand, advanced persistent threats and compliance were among the main drivers. The worldwide security software revenue is shown in the figure.

Source: http://www.gartner.com/newsroom/id/1996415

According to Gartner, although the economic downturn slowed security revenue, organizations have indicated an intention to give priority to security budgets. Gartner's principal research analyst Ruggero Contu, forecast that the most segments (including antivirus) will grow over the next few years. The security software market continues to benefit from prioritization and demands related to compliance requirements, as well as the need to keep up with ever increasing sophistication and volume in the threat landscape. Key countries that are expecting higher growth are China and India, but did not experience double digit growth.

The market share of companies in the security software market is shown in the figure below:

Source: http://www.gartner.com/newsroom/id/1996415

B2. Legal Form of Ownership:

The business will be comprised of as a limited liability company and operate online for the customers globally.

B3. Location and Facilities:

B4: Management Structure:

The company will be managed by a team of highly qualified individuals with experience in the internet and affiliate marketing. The company will be owned by Mr. A who is a self-employed internet marketer since the age of 16. He has also been a successful affiliate marketer for over 5 years and grew up doing online marketing.

Key Personal

The company will hire highly qualified business and industry professionals/experts who will assist the management team in making appropriate decisions and taking the most effective decision. The company will also hire outside consultants and professionals to provide tremendous input and support to enable the management to make well-informed, creative and appropriate decisions. The following are the people who will be required to assist the management team:

Board of Directors/Advisors

Outside Consultants & Professional Advisors

Accountant/CPA, Auditor

Legal Counsel

Marketing/PR Agency

Apart from the Board of Directors and the Outside Consultants & Professional Advisors who assist the management in strategic decisions, the company needs to hire people who will run the daily operations. The company will attract key talent and every effort will go into locating and training the appropriate person, who have sales aptitude, software know-how, positive attitude, problem solving skills and integrity.

B5. Products and Service:

AAA Software proposes to provide antivirus solutions to home and small business users which delivers seamless, hassle-free and quality protection against antivirus, anti-spyware, anti-spam and provides firewall protection. The antivirus software will be designed to protect the PC hackers and identity thieves. The antivirus will be designed to provide effective protection for all the threats that arise from the internet. The company will initially launch the antivirus software for Windows PC users, but will gradually upgrade the software for Mac users. The antivirus will be available in different versions for specific purposes (during the initial stage of operation).

C. Market Analysis

A research conducted by the market research agency GfK NOP Pvt. Ltd. has researched the Small and Medium Business (SMB) Landscape on their security software usage. The key results of the research are outlined below

Source: http://www.avg.com.au/files/media/AVG_SMB_Market_Landscape_Report_2011_FINAL.pdf

A research conducted by the market research agency GfK NOP Pvt. Ltd. has researched the Small and Medium Business (SMB) Landscape on their security software usage. The key results of the research are outlined below

C1: Target Market- Describe the current market for your company's product.

Geographic

a)

Location

Global

b)

Country

Start with U.S. And spread across the globe in a phased manner

Demographics

a)

Age

>15 Years

b)

Gender

Male/Female

c)

Family Size

Single/Married/With Children

d)

Occupation

Students, Professionals, Homemakers, Businessmen, Executives

e)

Socio-Economic Class

A, B, C

3) Psychographic

a)

Lifestyle

Technology oriented lifestyle, People curious to try new technology and software

4) Behavioral

a)

Occasion

Throughout the year as consumers can use the antivirus software at their own time.

b)

Benefits

Functional Benefits (Removes Malware, virus, protects passwords, etc.)

c)

User Status

All type of users (Non-Users, Potential Users, First-Time Users and Regular Users)

d)

Loyalty

There is not much loyalty in this industry. But if consumers are happy with an antivirus software, they would prefer using the same again

e)

Readiness Stage

Interested and Intend to buy

C2: Industry Analysis - Discuss the characteristics of this industry such as growth trends, units sold, or employment.… [END OF PREVIEW]

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Security Software Business Plan.  (2013, March 10).  Retrieved March 26, 2019, from https://www.essaytown.com/subjects/paper/business-plan-version-page/6707619

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