Thesis: Business Research Methods Key Terms Applied

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Business Research Methods

Key terms

Applied research: Applied research is research that is embarked upon with a practical purpose, to provide solutions to concrete, real world problems.

Pure research: Pure or basic research is undertaken to acquire more knowledge about the nature of the world in general: it may or may not have a practical purpose.

Business research: Business research usually takes the form of applied research, although it can involve basic research (which will hopefully lead to profitable findings in the far future). It is gathered for the purpose of enabling a business to make better economic decisions. Examples of business research include market research of consumer preferences, research about how to streamline company processes, or research about new technology to improve products.

Scientific method: The scientific method is a systematic approach to problem-solving. It involves asking a question, doing preliminary research to construct a hypothesis, testing the hypothesis with an experiment, and using the data derived from the experiment to either prove or disprove the hypothesis.

5. Control: A control group in an experiment is usually similar to the experimental group in all substantive ways except it is not subject to the independent variable controlled by the experimenter.

6. Research variable: A variable is an entity subject to change. In a research study, the independent variable is controlled by the experimenter, while the dependent variable is what is affected by the independent variable.

7. ROI (Return on Investment): ROI is a method of calculating the potential value conveyed by an investment. To calculate the ROI, the benefit of the investment is divided by its cost.

8. Descriptive studies: Descriptive studies describe a particular phenomenon at a given point in time.

9. Explanatory studies: Explanatory studies attempt to explain why or the reason a particular phenomenon has occurred or is occurring.

10. Predictive studies: Predictive studies… [END OF PREVIEW]

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Cite This Thesis:

APA Format

Business Research Methods Key Terms Applied.  (2010, January 12).  Retrieved July 19, 2019, from

MLA Format

"Business Research Methods Key Terms Applied."  12 January 2010.  Web.  19 July 2019. <>.

Chicago Format

"Business Research Methods Key Terms Applied."  January 12, 2010.  Accessed July 19, 2019.