Buzz Marketing Term Paper

Pages: 3 (870 words)  ·  Bibliography Sources: 0  ·  File: .docx  ·  Level: College Senior  ·  Topic: Business - Advertising

Buzz Marketing

This report attempts to provide insight and to characterize the four major promotional methods in terms of what each accomplishes, when they should or should not be used and how effective each is if used properly. The report will also try to explain how traditional Word-of-Mouth promotion works. And finally, the report reviews and gives opinions on recent articles about Buzz Marketing and Word-of-Mouth marketing. The opinions will attempt to answer if this type of marketing is ethical since marketers attempt to conceal their identity and intentions.

Traditional Word-of-Mouth

Organizations the world over are just now beginning to understand the idea that they may be able to control the powers of Word-of-Mouth marketing. "But buzz is no longer a hit-or-miss proposition used exclusively by fringe marketers. These days, plenty of big players are trying hard to systematize buzz techniques." (Khermouch & Green, 2001) the odds are good that almost every product is more influenced by Word-of-Mouth marketing than any other marketing form including television and radio advertising. Businesses have traditionally worked on the idea of saturating the markets with marketing materials, events, and salespeople but the facts show that how consumers talk about a product or service with each other is really what decides if it is bought or not. "Word of mouth is the reality that intervenes between your communication and sales." (Silverman, 1997)Download full Download Microsoft Word File
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TOPIC: Term Paper on Buzz Marketing This Report Attempts to Provide Assignment

The Internet has become the biggest marketing spectrum in the history of man because of the communication advances of email and chat. The internet is as important an invention as the printing press because both of these mediums provide an ability to pass on opinions and other word-of-mouth marketing ideals. For example, one would think that the idea of promoting 'Intel Inside' would be a boom for computer sales. The Intel brand name is by far one of the most successful technological products. But the concept of Word-of-Mouth made the 'Intel Inside' an instant nightmare in the early 1990's. The company had produced a chip that was supposed to be the fastest yet and everything was going well. But some computer geeks found a problem with the chip and they did what they felt was their civic duty. They brought the problem to the company's attention.

The company chose to ignore the issue and moved along with their new product's scheduled release. What Intel could not have imagined was the power of the Internet and the Word-of-Mouth. Those two computer geeks had the entire world laughing and criticizing Intel because of the problems associated with the new chip. Ironically, in 1999 the company again discovered a problem with… [END OF PREVIEW] . . . READ MORE

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How to Cite "Buzz Marketing" Term Paper in a Bibliography:

APA Style

Buzz Marketing.  (2004, November 25).  Retrieved July 27, 2021, from

MLA Format

"Buzz Marketing."  25 November 2004.  Web.  27 July 2021. <>.

Chicago Style

"Buzz Marketing."  November 25, 2004.  Accessed July 27, 2021.