CIO Actions Essay

Pages: 4 (1195 words)  ·  Style: APA  ·  Bibliography Sources: 6  ·  File: .docx  ·  Level: College Senior  ·  Topic: Business

CIO Actions

Top Three Information Management Issues

Of the many information management problems the organization has, three are the most important. They include how the company at times doesn't seem to have the right knowledge to get projects done or products built customer information that is many times wrong and incomplete, and reports that are often out of date and lack useful information. The top three information management areas are knowledge management, customer data management and analytics. Knowledge management systems depend on having the right tools in place to capture and manage it (Lopez-Nicolas, Merono-Cerdan, 2009). Our organization does not offer tools to capture knowledge, so we continually have to reinvent them and this takes too much time. Second, customer data is located all over the company. For customers to be loyal, companies need to tailor marketing programs to their needs through the use of customer data management systems (Khan, Lewis, Singh, 2009). Our customer databases are not linked together and there is no way to get a full view of any customer electronically. Third, our report writing systems and analytics applications are not getting accurate data from the accounting system. Analytics systems are critical as they provide guidance on which business strategies are working (Lieberman, 2009).

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Essay on CIO Actions Assignment

Of the three information management issues, the most critical is the lack of accurate customer data. The customer data management systems have made it very difficult for marketing to plan programs on the website and with resellers and distributors. The sales teams have only limited history of what each customer has purchased and when they last bought. Customer data management is a critical area of making relationships with customers matter (Khan, Lewis, Singh, 2009). Creating a customer data management system is the first step in building an effective Customer Relationship Management (CRM) series of strategies and programs to learn more about customers (Dyche, 2009). With customer data management and a CRM in place marketing departments struggle with creating marketing campaigns and programs and tracking their results. Sales departments find it very difficult to sell products that are profitable and overall the company begins to lose touch with the needs of its customers. This is why this area is the most important, because invested in making customer data management systems more effective can help the company sell more and be more needed by customers too. Without having the customer data management system in place and working correctly companies run the risk of not being able to keep track of their customer bases as well (Wilkinson, 2009). Losing track of an entire customer base will drastically limit the ability to get them to purchase the next generation of products. In addition many of our customers like to get e-mails or mailers of what is going to be on sale. They like personal communication. Customer data management makes it possible to personalize communications to customers and make sure they continue to buy (Khan, Lewis, Singh, 2009). Managing a customer base is through customer data management can keep a company financially alive (Wilkinson, 2009).

Action Plan

To make the customer data management systems work right, there needs to be a series of systems connected or integrated together so that a single customer database can be created. Once the customer data is organized together into a single database, customer data management systems applications including customer analytics applications can be used to analyze it (Todd, 2009). In addition marketing automation applications can be added to the customer data management so marketing can start running sales campaigns and measuring if they are… [END OF PREVIEW] . . . READ MORE

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APA Style

CIO Actions.  (2009, December 9).  Retrieved June 5, 2020, from https://www.essaytown.com/subjects/paper/cio-actions/671

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https://www.essaytown.com/subjects/paper/cio-actions/671.