Cloud Computing Research Proposal

Pages: 26 (9986 words)  ·  Bibliography Sources: 20  ·  File: .docx  ·  Level: Master's  ·  Topic: Education - Computers

SAMPLE EXCERPT . . .
They're more alert than ever, and seek not those brands that offer only "a me to" approach to loyalty. Customers are demanding away from the norm, with ubiquity comes skepticism and constant comparisons which makes it difficult to impress consumers by offering more of the same. Cloud computing will allow companies to enhance their software. For example, Microsoft and Google have already got into the field of cloud computing but there are others like Amazon have just started to get a feel for it as seen below.

Large companies such as Microsoft and Google aren't the only ones getting attention from the surge in interest around cloud computing. RightScale, a startup that offers developer tools for setting up server clusters that run on Amazon Web Services, secured $4.5 million in first-round venture capital funding from Benchmark Capital on Thursday. While venture capital firms have been good to software-as-a-service startups in the past few years, the RightScale investment is one sign that VCs are beginning to recognize the "platform" technology providers for SaaS and other Web applications. "RightScale's platform has very quickly become the defacto standard in cloud computing management and provisioning," said Kevin Harvey, a Benchmark Capital partner, in a statement (Weier 2008).Get full Download Microsoft Word File access
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Research Proposal on Cloud Computing Will Be Discussed Assignment

When adopting cloud computing, the CEO needs to consider group thinking and conformity so that everyone can work together to ensure the security of the programming. Working on a team can be very rewarding and exciting, but also frustrating if some of the team member are not committed to the team. This would be due to some people cloud computing cannot work with licensed software. Therefore, it would be better if a high performance would be built for installing cloud computing within their company. With that, building a high performance team requires time, collaboration and most importantly communication. A team is described as a small number of people with complementary skills who are committed to a common purpose and approach for which they hold themselves mutually accountable. Group thinking and conformity focuses on the interpersonal transaction between managers and employee. Leaders are seen as engaging in behaviors that maintain a quality interaction between themselves and followers. The company does not need to be lacking group thinking and conformity because no one is willing to work together when this occurs. In order to be an effective company while using cloud computing, they have to conform as one so that productivity can be increased to make high profits. This effective form of communication and teamwork will allow the company to adjust to cloud computing with no problems because the team will be organized and know the proper procedure of the technology. "For cloud computing to reach the full potential promised by the technology, it must offer solid information security. This paper explains, based on concrete scenarios, what cloud computing means for network and information security, data protection and privacy. We look at the security benefits of cloud computing and its risks. We cover the technical, policy and legal implications. Most importantly, we make concrete recommendations on how to address the risks and maximize the benefits" (Benefits, risks and recommendations for information security 2010). According to McShane and Von Glinow (2005), when coming together to solve an issue, shared values, assumptions and beliefs should be considered to be the correct way of thinking about and acting on problems and opportunities.

Research plan and methodology

Human subjects will be utilized for data collection. Data will be collected through questionnaires regarding perception of cloud computing and to see if it can be used for licensed software. The questionnaire will also address how effective cloud computing can be for different types of companies while seeing how many people trust it with their personal information Participants will be selected by knocking on the doors of technology businesses like Microsoft and Google in order to maintain a proper sample. All participants will be given a letter of consent before participation begins in the study. Time for completion of the questionnaire will be approximately five to ten minutes. The population for this study is both male and female of various races. It is this researcher's hope to be able to provide ample information regarding varying perceptions of cloud computing, which is in fact contingent upon gender and race as per the working hypothesis for the current study.

The sample size for the current study will be 200 people of the business and technology community; procedures will include but are not limited to distribution of fliers to obtain participants and visiting businesses. The population has been selected due to the varying races and the percentage of males and females in the technology business. The questionnaire will include gender, race and questions that determine the perception of cloud computing by those individuals.

Deliverables

Cloud computing is becoming more mainstream, however there are still security issues because as this technology becomes more secured, there will be more security risks. Through research, it will be shown that despite these risks cloud computing can work with licensed software as more businesses are willing to invest in it so that people will feel more secure with it. Through this research, it also will be shown despite the gaps that it has, it will sustain over the next ten years by working through licensed software. Therefore, as technology grows, cloud computing will embark on new ways to be secure for licensed software.

Benefits

Cloud computing will be able to build long-term customer relationships by using the concept that brands can build friendship with customers. Friendships are made up of trust, strength, and commitment of one another, which are ever lasting. "Brand thought leaders often use the language of love to describe the consumer-brand relationship; they compare the relationship to marriage, dating, an infatuation, and even a fling. Brands aspire to build a strong love with their customers. However, love can be very volatile and requires a great deal of commitment. Oftentimes, neither the brand nor the customers have this kind of commitment. Instead, brands can use friendship as the lens to grow and develop relationships with customers. Friendships are emotional, reciprocal, and come in many forms. As people choose many different types of friends, they also choose many different brands. People have one great love story, if they're lucky, but they will form several strong friendships" (Choudhary 2008). From there, this is how companies gain trust with its customers by being in tuned with what they want and need for their cloud computing needs, which continues the concept customer intimacy. In all reality, that is what all customers want from all companies they deal with because they feel like they understand them as people.

Literature Review

Choudhary, Nichiketa. 2008. People Buy Brands Like They Make Friends by Brandchannel Retrieved April 27, 2010 http://www.brandchannel.com/brand_speak.asp?bs_id=192.

I chose this article to analyze how customers react to new products and services. I also chose it to analyze how companies should maintain a level of intimacy with its customers. This is due to the fact that when embarking cloud computing, there will be some security issues that may come up with it because this particular programming still has gaps in the research, concerning security. Therefore, companies should remain a customer intimacy so that they will trust cloud computing from them will be safe.

Cloud computing will be able to build long-term customer relationships by using the concept that brands can build friendship with customers. Friendships are made up of trust, strength, and commitment of one another, which are ever lasting. Brand thought leaders use the language of love to describe the consumer-brand relationship by comparing the relationship to marriage, dating, an infatuation, and even a fling. Brands hope to build a strong love with their customers.

Weier, Mary. (2008). Cloud Computing Startup Gets $4.5M Venture Funding. Retrieved April 27, 2010,, from http://www.informationweek.com/news/internet/web2.0/showArticle.jhtml?articleID=207401919

I chose to analyze this article to further see how well cloud computing gaining in the technology industry, which shows it fits into this research because it can be worked with licensed software.

Cloud computing continues to gain popularity by Microsoft announcing a software, services, and a development platform called Live Mesh. The platform is projected to give people centralized configuration and remote control of devices. It also projected to give developers the power to write Web applications with offline.

Babcock, Charles. (2009). 2 In 3 IT Managers Have Cloud Funding Retrieved April 27, 2010,

http://www.informationweek.com/news/software/hosted/showArticle.jhtml?articleID=219401279

I chose this article to analyze a review of best practices and though costly of cloud computing, the benefits will outweigh the costs. This article will help this research because it will show the benefits of cloud computing will outweigh the security issues that may come up to ensure it can work with licensed software.

Companies can implement new and improved business practices and develop plans which would be using cloud computing. A survey was given and 66% of 250 IT managers interviewed by telephone said they have… [END OF PREVIEW] . . . READ MORE

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Cloud Computing.  (2010, April 30).  Retrieved November 24, 2020, from https://www.essaytown.com/subjects/paper/cloud-computing-discussed/614340

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"Cloud Computing."  Essaytown.com.  April 30, 2010.  Accessed November 24, 2020.
https://www.essaytown.com/subjects/paper/cloud-computing-discussed/614340.