Collaboration on Social Media Reaction Paper

Pages: 2 (676 words)  ·  Bibliography Sources: ≈ 4  ·  File: .docx  ·  Level: College Senior  ·  Topic: Education - Computers


Collaboration in social media

Participation: Writing a review on Yelp

For my social media assignment, I decided to participate on Yelp. Yelp is an online review website through which members can write reviews, using a star-based rating system as well as making comments. The comments are meant to contextualize the reviews, given that what is perceived as worth four stars to one person may not be valued as four stars to another person. Although the reviews are anonymous in the sense that reviewers can create an online persona, there is a certain amount of accountability, given that a reader can access the reviewer's past reviews, to see if he or she has a self-serving bias. For example, if someone writes a glowingly positive review of a restaurant with two stars from everyone else and the reviewer has no other reviews on Yelp, it is likely that the reviewer may be a 'shill' -- either the restaurant owner or the friend of the restaurant owner who specifically wrote a positive review to draw real life traffic.

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It should be noted that Yelp is an extremely controversial review site because of a number of features. Some owners complain that a disgruntled customer without a legitimate complaint can bring down the ratings of an otherwise stellar business. For example, a diner may come to a restaurant without a reservation during a busy time and then fault the restaurant because he had to wait for a table. Also, people who merely look at the stars do not always read the reviews to go along with them. Someone who is a vegetarian might rate a restaurant poorly because it had no vegetarian entrees. However, if the reader is not a vegetarian, this criticism is meaningless to him or her.

Reaction Paper on Collaboration on Social Media Assignment

Before posting on the site, I also noticed that there was often a wide variation in terms of the number of stars different establishments received. For example, Hotel Chantelle in New York City had an odd mix of five star reviews and one… [END OF PREVIEW] . . . READ MORE

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How to Cite "Collaboration on Social Media" Reaction Paper in a Bibliography:

APA Style

Collaboration on Social Media.  (2013, April 11).  Retrieved July 3, 2020, from

MLA Format

"Collaboration on Social Media."  11 April 2013.  Web.  3 July 2020. <>.

Chicago Style

"Collaboration on Social Media."  April 11, 2013.  Accessed July 3, 2020.