Term Paper: Communications Business

Pages: 1 (353 words)  ·  Bibliography Sources: 0  ·  Topic: Communication - Journalism  ·  Buy This Paper

Communications Business

What are the differences between vertically and horizontally integrated media firms? Which represents a greater monopoly threat to a competitive market?

The greater overall consolidation of the media market is not simply a concern for competitors within the market; it is also of vital importance for every citizen of a free market. A vertically integrated firm dominates one segment of the media in a single market, for example, television, the Internet, or print. While it does have inroads in some other areas, Google is best classified a firm -- for example, there is no 'Google TV' or Google print books, merely Google e-books. Vertically integrated firms, depending on the industry they dominate, can be quite powerful. The profit of a vertically integrated firm is usually based upon an economy of scale, in other words, by having large production facilities to produce large amounts of a particular product, or by virtue of becoming a 'first mover' in a new industry, and claiming a large base of consumer loyalty that its competitors cannot overcome.

However, horizontally… [END OF PREVIEW]

Business Plan for Organic Fertilizer Business Plan


Business Plan for the Farmery Business Plan


Business Plan for an Imaginary Software Company Business Plan


Business Proposal in Ghana Business Proposal


Business Intelligence Bi Plan Business Plan


View 1,000+ other related papers  >>

Cite This Term Paper:

APA Format

Communications Business.  (2008, April 18).  Retrieved August 20, 2019, from https://www.essaytown.com/subjects/paper/communications-business/787547

MLA Format

"Communications Business."  18 April 2008.  Web.  20 August 2019. <https://www.essaytown.com/subjects/paper/communications-business/787547>.

Chicago Format

"Communications Business."  Essaytown.com.  April 18, 2008.  Accessed August 20, 2019.
https://www.essaytown.com/subjects/paper/communications-business/787547.