Company How to Create Job Opportunities Income Investment in Marysville and Triangle Development Group Essay

Pages: 3 (998 words)  ·  Style: Harvard  ·  Bibliography Sources: 4  ·  File: .docx  ·  Level: College Senior  ·  Topic: Recreation

Tourism

Marketing a town to spur job creation and income investment is different in many ways from marketing to consumers or even B-2-B. Kotler et al. (1993) outlined the four basic target markets for places marketing. The most relevant of these for Marysville given the objectives above, is business and industry. This target market has substantial freedom of movement with regards to its capital, so the town is competing against virtually all other towns and regions in the world. The marketing, therefore, must be highly targeted and highly effective. Moreover, in order to stand out in a global marketplace, Marysville must differentiate itself in a number of ways, from the investment climate that it presents to the nature and quality of the destination itself (Buhalis, 2000).

Download full Download Microsoft Word File
paper NOW!
Marysville was devastated by a brush fire in February 2009. This current circumstance places Marysville in a unique situation -- the town has long survived on tourism both as a honeymoon location and as a ski resort -- but at present this industry has been devastated. To find the best approach to marketing for investment, a corollary can be found in the areas around the Indian Ocean that were devastated by the 2004 tsunami. The area suffers in the short-term from a stigma attached to the disaster, owing to the assumption on the part of tourists that the area has not yet recovered. Investors are also wary, in part because the end customer is wary of the area. In Phuket, for example, hotels were quickly rebuilt, but the tourists stayed away for many months following the rebuilding of the area, in part because they expected the area to still be devastated (Ichinosawa, 2006).

TOPIC: Essay on Company How to Create Job Opportunities Income Investment in Marysville and Triangle Development Group Assignment

Carlsen & Hughes (2008) studied this type of tourism marketing using data from the Maldives, which were also affected by the tsunami. They found that it was important for the Maldives to communicate the success of the recovery efforts, a plan for continued rebuilding of the tourism industry, and the commitment of government to long-term growth despite the obstacles. Those authors also found that there is no one-size-fits-all solution to this problem, only guidepoints that can be used to develop a strategy. Some of these guidepoints are used in the strategy to help attract investment and jobs to the Marysville Triangle.

It is important that the Marysville and Triangle Development Group apply not only the theories about disaster recovery marketing but also basic investment marketing. The disaster recovery element adds a unique twist to the situation, an obstacle that must be overcome. However, the MATDG must understand that they are still competing in broad marketplace, and cannot expect investors to give them preferential treatment out of pity for their situation. They must attract investment by beating out other areas that do not have the same obstacles.

Part 2. The market situation is poor for the Marysville Triangle. Although tourism has long been a major part of the economy, the town is not a major tourism destination. The current investment climate… [END OF PREVIEW] . . . READ MORE

Two Ordering Options:

?
Which Option Should I Choose?
1.  Download full paper (3 pages)Download Microsoft Word File

Download the perfectly formatted MS Word file!

- or -

2.  Write a NEW paper for me!✍🏻

We'll follow your exact instructions!
Chat with the writer 24/7.

Investment Analyst One of the Biggest Challenges Term Paper


Job Opportunities Thesis


Job Placement Essay


Job Descriptions Research Proposal


Group Counseling Attitudes and Perspectives of Clients Research Paper


View 200+ other related papers  >>

How to Cite "Company How to Create Job Opportunities Income Investment in Marysville and Triangle Development Group" Essay in a Bibliography:

APA Style

Company How to Create Job Opportunities Income Investment in Marysville and Triangle Development Group.  (2010, January 4).  Retrieved August 2, 2021, from https://www.essaytown.com/subjects/paper/company-create-job-opportunities-income/5587

MLA Format

"Company How to Create Job Opportunities Income Investment in Marysville and Triangle Development Group."  4 January 2010.  Web.  2 August 2021. <https://www.essaytown.com/subjects/paper/company-create-job-opportunities-income/5587>.

Chicago Style

"Company How to Create Job Opportunities Income Investment in Marysville and Triangle Development Group."  Essaytown.com.  January 4, 2010.  Accessed August 2, 2021.
https://www.essaytown.com/subjects/paper/company-create-job-opportunities-income/5587.