Consumer Web Site Design: Purchase Term Paper

Pages: 10 (2820 words)  ·  Bibliography Sources: 0  ·  Level: College Senior  ·  Topic: Business

SAMPLE EXCERPT:

[. . .] Practitioners as Audience

Web developers, consumer-oriented web sites, and companies with heavy Internet-reliance for market share results will benefit greatly from increased quantitative and qualitative research into this area. In spite of the byzantine and clearly confusing statistical tracking process currently in place, billions of dollars of discretionary money was spent online in the fourth quarter of 2002 and that number will only continue to rise.

For example, web designers and engineers can use quantitative findings to better understand how to build a web portal or business presence on the Internet designed to "capture" loyal and responsive customers or clients based on the visual impact of elements that work.

Professionals as Audience

Professionals from all walks of life will benefit from comprehensive extensions to previously collected data. Scholars in the sociological, psychological, economic, financial, marketing, and political arenas are but a few of the professionals who can glean information of great use.

For example, a sociologist can predict the shopping habits and trends of suburban cultural groups while financial experts can predict quarterly economic ratios and stock performance based on clear trends and a better understanding of precisely what comprises a satisfactory online consumer experience.

Importance to Personal Development

You will need to fill this in as you provided me no educational goals, career information, or personal data which would allow me to extrapolate a reasonable hypothesis!

Scholarship

Literature Review

All pertinent literature has been reviewed for this topic; while there is little quantitative material, the qualitative materials lend themselves to the overall study and provide a template for the studies to be done in the future. A severe paucity of empirical data exists in support of this thesis in spite of an inundation of empirical studies by companies such as Microsoft™, AT&T™, MCI™, and Compaq/Tandem™, et. al. To support "good" web design practices, ethical handling of personal data, and marketing best practices.

It is hoped that this study will improve the lack of empirical data with a focus on providing an in-depth study of longevity and value.

A review of literature concerning the use of logos, pathos, and ethnos in developing purchase intention and customer loyalty places this dissertation in the context of previous research.

This scholarly review of earlier work provides an appropriate history and recognizes the priority of the work of others. Citation of and specific credit to relevant earlier works is part of the author's scientific and scholarly responsibility and is done with forty (40) relevant, although often indirect or incomplete studies.

This review will focus only on literature and conclusions directly pertinent to the subject and the problem addressed in the dissertation.

References

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Blackwell, R.D. And K. Stephan (2001). Customers rule!: why the e-commerce honeymoon is over and where winning businesses go from here. New York, Crown Business.

Bodow, S. (2000). Websights: the future of business and design on the internet. New York, RC Publications.

BRIE-IGCC E-conomy Project., Berkeley Roundtable on the International Economy., et al. (2001). Tracking a transformation: e-commerce and the terms of competition in industries. Washington, D.C., Brookings Institution Press.

Brown, J., S.L. Thomas, et al. (2002). CIW site and e-commerce design study guide. Alameda, Calif., Sybex.

Cameron, D. (2000). Reengineering business for success in the Interent age: business-to-business E-commerce strategies. Charleston, SC, Computer Technology Research Corp.

Carlton, K.T. (2001). Webworks: e-commerce. Gloucester, Mass., Rockport Publishers Inc.;.

Carroll, J. And R. Broadhead (2001). Selling online: how to become a successful e-commerce merchant. Chicago, Dearborn Trade.

Chutney Technologies Inc. (2000). Third International Workshop on Advanced Issues of E-Commerce and Web-Based Information Systems: WECWIS 2001: proceedings: June 21-22, 2001, San Juan[sic], California. Los Alamitos, California, IEEE Computer Society.

Cohan, P.S. And NetLibrary Inc. (2000). E-profit high payoff strategies for capturing the e-commerce edge. New York, Amacom.

Costa, E. d. (2001). Global e-commerce strategies for small businesses. Cambridge, Mass., MIT Press.

Cunnigham, M. And NetLibrary Inc. (2000). Smart things to know about e-commerce. Oxford, Capstone.

Cunningham, M.J. (2001). B2B: how to build a profitable e-commerce strategy. Cambridge, Mass., Perseus.

Fellenstein, C. And R. Wood (2000). Exploring e-commerce, global e-business, and e-societies. Upper Saddle River, N.J., Prentice Hall PTR.

Fiore, F. (2001). E-marketing strategies: the how's and why's of driving sales through e-commerce: sell any thing, any where, any way, any time, at any price. Indianapolis, Ind., Que.

Gutzman, A.D. (2001). The e-commerce arsenal: 12 technologies you need to prevail in the digital arena. New York, Amacom.

Hardaker, G. And G. Graham (2001). Wired marketing: energizing business for e-commerce. Chichester; New York, Wiley.

Jendry, R. (2000). BaanERP business solutions: foundations for e-Commerce. Rocklin, Calif. London, Prima Tech; Pearson Education.

Jerke, N. And Books24x7.com. (2001). E-commerce developer's guide to building community and using promotional tools. Alameda, Calif., Sybex.

Kalakota, R. And M. Robinson (1999). E-Business: roadmap for success. Reading, Mass., Addison-Wesley.

Katz, R.N. And D. Oblinger (2000). The "E" is for everything: e-commerce, e-business, and e-learning in higher education. San Francisco, Jossey-Bass.

Korper, S. And J. Ellis (2001). The E-commerce book: building the E-empire. San Diego, Academic Press.

Kramer, M. (2001). Financing and building an e-commerce venture. Upper Saddle River, NJ, Prentice Hall.

Levy, M.A. (2001). E-volve-or-Die.com: thriving in the Internet age through e-commerce management. Indianapolis, Ind., New Riders.

Liu, J. And Y. Ye (2001). E-commerce agents: marketplace solutions, security issues, and supply and demand. Berlin; New York, Springer.

May, P. (2000). The business of ecommerce: from corporate strategy to technology. Cambridge, Cambridge University Press.

McLaren, C.H. And B.J. McLaren (2000). E-commerce: business on the Internet. Cincinnati, South-Western Educational Pub.

McPhee, L. And P. Drucker (2001). Tips & tactics for conducting e-commerce. Boston, Gruner + Jahr.

Miller, R.K. And Richard K. Miller & Associates. (2000). The 2000 retail and consumer E-commerce research handbook. Norcross, GA, Richard K. Miller & Associates.

Mintz, A.P. (2002). Web of deception: misinformation on the Internet. Medford, N.J, CyberAge Books.

National Association for Printing Leadership. And Cap Ventures. (2000). Cyberlink: the NAPL newsletter for e-commerce strategies. Paramus, N.J., National Association for Printing Leadership;.

Neidorf, J. And R. Neidorf (2001). E-merchant: retail strategies for e-commerce. Boston, MA, Addison-Wesley.

Nielsen, J. And Nielsen Norman Group. (2001). E-commerce user experience. Fremont, CA, Nielsen Norman Group.

Papp, R. (2000). Strategic information technology: opportunities for competitive advantage. Hershey, Pa., Idea Group Pub.

Rajput, W.E. (2000). E-Commerce systems architecture and applications. Boston, Mass., Artech House.

Rajput, W.E. And Books24x7.com. (2000). E-commerce systems architecture and applications. Boston, Artech House.

Reynolds, J. (2000). The complete e-commerce book: design, build & maintain a successful web-based business. New York Berkeley, CA, CMP Books;

Distributed to the book trade in the U.S. And Canada by Publishers Group West.

Rosen, A. (1999). The e-commerce question and answer book: a survival guide for business managers. New York London, Amacom; McGraw-Hill.

Schmidt, I.D. (2000). E-commerce: a platform for integrated marketing; case study on U.S. retailing. Munster, Lit.

Sharma, V. And R. Sharma (2000). Developing e-commerce sites: an integrated approach. Reading, Mass., Addison-Wesley.

Simon, A.R. And S.L. Shaffer (2001). Data warehousing and business intelligence for e-Commerce. San Francisco, Morgan Kaufmann.

Sindell, K. (2001). Loyalty marketing for the Internet Age: how to identify, attract, serve, and retain customers in an e-commerce environment. Chicago, IL, Dearborn Financial Pub.

Smith, D.M. (2001). The e-business book: a step-by-step guide to e-commerce and beyond. Princeton, Bloomberg Press.

Smith, G.E. (2000). E-Commerce, Wiley.

Steingold, F. (2002). How to get your business on the Web: a legal guide to e-commerce. Berkeley, CA, Nolo.

Szuprowicz, B.O. And Computer Technology Research Corp. (1999). E-commerce: implementing global marketing strategies. Charleston, SC, Computer Technology Research Corp.

Tomsen, M.-l. (2000). Killer content: strategies for Web content and E-commerce. Reading, Mass., Addison-Wesley.

Trepper, C.H. (2000). E-commerce strategies. Redmond, Wash., Microsoft Press.

Varey,… [END OF PREVIEW]

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