Assessment: Contemporary Issues in Tourism

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¶ … Tourism

Explain what matters of scale and scope have to do with the marketing of tourism sites and places - according to a or the contributors of Jamal and Robinson (destination marketing organization: Convention and visitors Bureaus: Robert C. Ford and William C. Peeper)

The idea for a convention is thought to have been initiated in Detroit as a suggestion to band together and promote Detroit as a convention desirable destination. This was a sought of salesmanship work that would market a site/destination Robert C. Ford and William C. Peeper.

This part discusses the matter of scale put across by Robert C. Ford and William C. Peeper chapter destination marketing in Jamal and Robinson.

Funding

The original model of funding for activities from those who directly benefited from the visitor and the cities yielded a voluntary tax process. This worked to alleviate the individual solicitation used by convention organizers to raise funds. This "tax" was calculated as a proportion to benefits gained by the organizations specifically from the convention.

Interviews conducted by Ford and Peeper show that a challenge is looming owing to the growing political interests in funds collected by the CBV executives. CVB boards are required to come up with ways to raise revenues to manage their activities. CVBs need to do a remarkable piece of work for their stakeholder and explain the health to economy they are pumping with the activities of conventions and tourist visits.

Responsibilities

Change in job responsibilities is a matter of concern when selling a tourism site. Ford and Peeper in their interview observed that the CVB leaders have greater responsibility. They have a role to expand the stature of the respective communities. This is to pursue local civic championing of destinations similar to or greater than those seen in championing for Detroit by Carmichael in 1896. Although it is argued that presently such a "Boosterism" is not possible a mechanism is needful Knox, D (2006). Formulation of a dependency relationship between visitor interests and needs with those of the host cities is needful.

Technology

Technological change and response to such changes need to be embraced in today's tourism business. The industrial revolution was central to trade attraction and visitor in cities with large industrial growth, so should today's CBV leaders. Show casing intangible products such as tourism will lead to an increase in visitors trickling in. CVB leaders need to figure out how they can keep attracting the visitors using the new technology such as web information and advances in technology of communication.

Information

CVB leaders formed a secretariat to manage and transfer information to key proponent members. Information management is important in this aspect since it impacts on the key role of those wishing to sell a tourist attraction site. It also brings a sense of professionalism with it in that wider and reliable information which readily available to interested parties is available Jamal and Robinson, 2009.

The interplay of Information technology and information management is necessary to assist in bringing more tourists to destinations.

Competition

Embracing more aggressive and competitive marketing strategy is key to tourist attraction. CVBs see the need to incorporate historical patterns in marketing site in order to bring out the competitive nature of a site. This falls right through with the changing dynamics of marketing and advertising that are coming up. This will bring the aspect of better deal in site for tourism.

[509 words, u.f.t.q.]

Question Two: Explain why planners or programmers in tourism / travel management or development (and/or related fields) will be advantaged if they cultivate a rich acuity towards pre-consumption and post-consumption.

As Crotts (1999)

, puts it "tourism is an information-intensive activity." The continuous development and advances in ICTs has fundamentally impacted positively on the tourism industry as a whole. Right from the information gathering, decision making and commenting on the experiences of travel happens online. This process entails pre and post consumption of tourism.

The new consumer of tourism is growing more independent with the increased advancement in technology. Making consumption decisions is nowadays determined on the information availed in the internet about the site and the experiences of others. Conveyance of story can display emotional experiences and product/services qualities that are generally hard to express in writing and consequently are rarely included in traditional product descriptions.

Emerging in the tourism industry is the travelers' networked world which gives out information on sites visited and expectations about these locations. The information passed around through the networks serves as an advice to the service providers and planners. They can in-turn strive to meet the consumer's expectations. They can also use these networks to ensure that the information distributed about a place/site is accurate and enticing enough to attract prospective consumers through pre-consumption. Pre-consumption tourism consumers use internet-based technologies to gather information, formulate expectations, make decisions and plan for their travel.

Lennon and Smith (2004)

, see the tourism industry as an industry of experience. The role experience plays in consumption and after consumption is paramount since somehow the sentiments will be vented out. The post-consumption involves the sharing of experiences and accessing whether the experiences were as per expectations. Planners and marketers of tourism need to give a detailed inspection of the information shared on experience and capitalize on these information to market their services and improve them in order to capture the desire of consumers.

According to Lennon and Smith (2004)

, consumers evaluate products especially on their existential. This is to say the experiences people have on the travel undertaken matters a lot to influence the prospective consumers of the tour services. This lies on the boarders of pre -- and post-consumption. If the experiences that others had are enticing enough to the prospective consumer, they will make arrangements to undertake the tour of exploration to the site.

Planners need to understand today world net-based transfer of information is widespread. Taking advantage of such experiences and distributing the information widely will lift up the prospect of actual consumption. To capture the market of new consumers the planners and marketer need to understand that first hand correct information is vital. Further branding destination with existential add more value.

Further with the growth in mobility among individuals the reliance on network technology is desirable. Traveler will want to embrace information prior to arrival to their destination and if no adequate information is availed through the network technology then pre-consumption is missed out and as such demand for the tourist destination lost. The interface system created through the feedback mechanism can assist planners assess the needs of the tourists by evaluating the expressed sentiments on satisfaction.

[502 words u.f.t.q.]

Question three: Explain what you do and do not agree with within the Tucker and Akama chapter in Jamal and Robinson.

Tucker and Akama chapter in Jamal and Robinson use the postcolonial theory to illustrate the ways in which tourism relations may be embedded in colonial discourses and continue to reinforce them, and also how tourism research itself can perpetuate colonial processes and narratives. This leads the authors then to propose a move towards critical post colonialism that offers counter-narratives of resistance to colonial relationships, including to "First World" representations of developing countries, and other discursive forms of power and control. This chapter points out the importance of postcolonial studies in understanding forms of cultural inequalities and domination Jamal and Getz, 1999()

The growth of tourism in developing countries is likened to historical and economic structures of excessive control and colonialism. Naturally rich tourist come to visit and enjoy attraction sites in the developing countries and this is what is conjured as colonialist since the international tourist as referred to exercise some form of influence in the visit country by imposing standards. At times on top of the governance policy being dictated the local tourist industry experiences some change in social and economic standards Crouch and Ritchie, 1999.

The policies are at times seen as alien since the local people cannot identify with them. In most instances, the management and long-term sustenance of the tourism establishments is highly dependent on some form of external control and/support.

Though this is probable the case in point as the world come to be one there is some level of interdependence that is acceptable and expected not that great reliance is all that count to bring about postcolonial tendencies. The proposition set by the authors that tourism can set in post colonialism should be assessed since though tourism has significant economic contribution the transnational mobility, migration and globalization cannot be stooped or slowed down either.

Tourism is efficient in making positive change in economic share and its underestimation should not even be considered. The contribution in building capacity of tourism is more cost effective compared to others industries. The shared notion of tourism is far much better and desirable, it also has potential to rapidly develop a country economically.

Though it is said that the west continue to exercise some form of control over the… [END OF PREVIEW]

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