Book Report: Coordinate Implementation of Customer Service Strategies

Pages: 3 (1251 words)  ·  Bibliography Sources: 5  ·  Level: College Junior  ·  Topic: Business  ·  Buy This Paper

Coordinate the Implementation of Customer Service Strategies

In this paper, we are going to be looking at how customer service strategies can be improved at ABC Office Supplies. This will be accomplished by focusing on: studying the background of the organization, how new customer service strategies, the way customer needs are identified, examining three customer service strategies that can be enacted, developing a procedure for dealing with complaints, looking at how client feedback will be collected, evaluating customer service in the future and understanding the way the different teams will be involved in the process. Once this takes place, is when we can show how this will help to reverse the negative sales trends for the firm.

Introduction

Over the last several months, the city branch of ABC office supplies has been facing a major decline in sales. This is because there is confusion in the way financial data is collected and stored (which is impacting the quality of services). To fully understand what is happening requires looking at the issues that are impacting this office. This will be accomplished by: studying the background of the organization, how new customer service strategies will be implemented, the way customer needs will be identified, examining three customer service strategies that can be implemented, developing a procedure for dealing with complaints, looking at how client feedback will be collected, evaluating customer service in the future and understanding the way the different teams will be involved in the process. Together, these different elements will provide specific strategies that can address the mains causes of the problems impacting the city branch.

Provide a short background to the organization / work unit

The city branch has an atmosphere that is very laid back. This has allowed various staff members to be able to work part time and it has helped to keep labor costs down. However, a problem has emerged within this lax atmosphere. What is happening is the majority of the sales inside the branch are approximately 65% cash. While the remaining amount is taken care of through invoices that are sent to customers at the end of the month. This lack discipline inside the workplace is setting the stage for lower amounts of productivity and higher levels of waste. The combination of these factors is contributing to the declining sales inside the branch. If some kind of actions is not taken, the odds are high that there could be a major restructuring required to deal with these issues over the long-term.

Explain how you will implement customer service strategies

The best way to enact any kind of customer service strategies is to think preemptively. This means that the entire organization must be able to catch problems while they are small. At the same time, everyone needs to understand what customers are using the product for and how they view the quality. When an organization is utilizing this kind of approach it will make implementing different guidelines more effective. This will help to improve the experience that customers are having. Over the course of time, this will assist the firm in becoming known for their customer service (which will lead to a better image). (Yaskovitz 2010)

Explain how customer service needs will be identified and considered when planning the delivery of services.

The basic strategy that will identify the needs of customers is to use marketing research from various academic journals and industry reports. This will help to recognize any kind of trends inside the marketplace. After this occurs, is when the organization can conduct its own random survey. In this case, there will be a focus on asking customers what can be improved and the kinds of services they are looking for. This will help to identify their needs.… [END OF PREVIEW]

Four Different Ordering Options:

?
Which Option Should I Choose?

1.  Buy the full, 3-page paper:  $28.88

or

2.  Buy + remove from all search engines
(Google, Yahoo, Bing) for 30 days:  $38.88

or

3.  Access all 175,000+ papers:  $41.97/mo

(Already a member?  Click to download the paper!)

or

4.  Let us write a NEW paper for you!

Ask Us to Write a New Paper
Most popular!

Customer Service Website Marketing Plan the Intent Term Paper


Customer Centric Business Design Term Paper


Customer Data Analysis Customer Relationship Management Research Paper


Customer Relations Management Concepts the Three Components Essay


Need of Swarovski's Customer in the Digital World Literature Review Chapter


View 524 other related papers  >>

Cite This Book Report:

APA Format

Coordinate Implementation of Customer Service Strategies.  (2012, May 13).  Retrieved July 22, 2019, from https://www.essaytown.com/subjects/paper/coordinate-implementation-customer/831304

MLA Format

"Coordinate Implementation of Customer Service Strategies."  13 May 2012.  Web.  22 July 2019. <https://www.essaytown.com/subjects/paper/coordinate-implementation-customer/831304>.

Chicago Format

"Coordinate Implementation of Customer Service Strategies."  Essaytown.com.  May 13, 2012.  Accessed July 22, 2019.
https://www.essaytown.com/subjects/paper/coordinate-implementation-customer/831304.