Term Paper: Cornell Sports Marketing Strengths

Pages: 2 (569 words)  ·  Bibliography Sources: 1+  ·  Level: College Senior  ·  Topic: Sports  ·  Buy This Paper


[. . .] Customer Base: Far broader, drawing on a much larger non-Cornell base. Also more of a focus on marketable men's games and spectator sports, as opposed to less popular female and boutique sports, like crew and lacrosse.

Reputation: Depending on team and sport, reputation for giving 'better game' in professional sports, overall, Ivy League athletes, fairly or unfairly, looked upon in a dim fashion.

Financial Position: More leeway to experiment, as profit margin higher.

Business Strategy: Marketing of high profile sports, teams, and professional athletes The most important strengths we possess and the best opportunities we face are:

First: There is a heightened disillusionment with professional athletes, given recent doping scandals, and a heightened interest in amateur and less popular sports, given the recent Summer Games.

Second: As college admissions becomes more difficult and competitive, alumni are interested in returning to, and giving back to the school

Third: A renewed interest in community and belonging will contribute to greater interest in returning to college and alumni events, especially athletics.

Fourth: A possible sense of disillusionment with Harvard, given Cornell's greater emphasis on professional preparation for the 'real world,' as manifested in the presence of its hospitality, business, and agricultural schools.

Works Cited

Cornell Athletics. 15 Apr. 2004. 13 Sept. 2004.

< http://cornellbigred.collegesports.com/school-bio/corn-victorious-campaign.html>

Cornell University. (2004) Official Website. 12 Sept. 2004

Cornell Big Red. (2004) Official Big Red Website. 12 Sept. 2004

Facts About Cornell. 13 Sept. 2004 < http://www.cornell.edu/about/facts/stats.cfm>

The Ivy League. 12 Sept. 2004 < http://www.ivyleaguesports.com/admission-statement.asp>

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