Corporate Environmentalism in the Hotel Sector: Evidence Research Proposal

Pages: 1 (306 words)  ·  Style: APA  ·  Bibliography Sources: 2  ·  File: .docx  ·  Level: College Senior  ·  Topic: Recreation

¶ … Corporate Environmentalism in the Hotel Sector: Evidence of Drivers and Barriers in Penang, Malaysia (Kasim, 2007) the authors discuss the dichotomy of having tourism locations in many of the world's most environmentally sensitive areas of the world needing the greatest levels of corporate environmentalism yet having the least chance of attaining it. The authors specifically focus on the hotel sector of Penang, Malaysia and the barriers to enabling a greater level of corporate environmentalism in this region. Through a series of expert interviews that deliver qualitative data the authors extrapolate across the region the conclusion that despite recognition of how the unique environment is a critical part of the tourism industry's growth there is little chance of seeing corporate environmentalism become active. The daunting challenges of overcoming perceptual bias and cultural barriers lead the authors to contend that creating a sustainable corporate environmentalism program is daunting in the region.Download full Download Microsoft Word File
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APA Style

Corporate Environmentalism in the Hotel Sector: Evidence.  (2009, September 25).  Retrieved September 17, 2021, from https://www.essaytown.com/subjects/paper/corporate-environmentalism-hotel-sector/6402881

MLA Format

"Corporate Environmentalism in the Hotel Sector: Evidence."  25 September 2009.  Web.  17 September 2021. <https://www.essaytown.com/subjects/paper/corporate-environmentalism-hotel-sector/6402881>.

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"Corporate Environmentalism in the Hotel Sector: Evidence."  Essaytown.com.  September 25, 2009.  Accessed September 17, 2021.
https://www.essaytown.com/subjects/paper/corporate-environmentalism-hotel-sector/6402881.