Creation Business Plan Business Plan

Pages: 5 (1497 words)  ·  Bibliography Sources: 5  ·  File: .docx  ·  Level: College Senior  ·  Topic: Business

SAMPLE EXCERPT . . .

Threats

Since there are many competitors in this, market who have a good will among customers so this is a threat for us.

The creation seek to exist in the market by obtaining a unique edge through its product offering, the level of scope and service provided by them and the expertise of their labor.

PRODUCTS: Since the goods will be directly obtained from the manufacturer, their quality can be ensured issuing and overall satisfactory statement. The range of products will be unique, with little crossover to other retailers within the Atlanta marketplace.

SERVICES: Involving and establishing relationship with customer is the key to success. With the help of personalized design services, educational decorating workshops, gift registry, realtor programs, ASID discounts, gift certificates, gift wrap and preferred customer recognition programs, The creation will provide its customer with products not found in the market or not commonly available in this type of business format. It is our wish that customer can seek to us a as a resource fulfilling objective to achieve a personalized home environment.

EMPLOYEES: Employees of The Creation will enjoy a friendly, hard and innovative work and will support and encourage new and creative ideas. Learning from our mistakes and developing ourselves, as a long-term business is our utmost objective. Not only staying long-term but also managing the human resource and retaining employees on long-term basis to create expertise and consistency in customer service.

Marketing Strategy

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In addition to price, discounts and item promotional announcements (Reynolds, 2004), The Creation will focus more towards marketing itself n the advertising vehicles. It will also promote itself with the following:

Local and Regional Magazine Publications: The vehicle based advertising lines up nicely and provides a good demographic base with the coverage of these vehicles for The Creation.

TOPIC: Business Plan on Creation Business Plan the Creation Assignment

Direct Mail Postcards: The Creation will seek to inform and aware their customers, retaining their existing customer and attract new customers for sales of product. These mailings will be done and carried out on special occasions and will facilitate sale of slow moving products through negotiated specials.

Spring Festival -- 10% to 20% savings opportunity.

Open House -- 15% to 20% savings opportunity.

Holiday House -- 10% to 20% savings opportunity.

All these activities which will include new offering and promotions and seminars that ha taken place will be communicated and conveyed to customers through their magazines.

Website Marketing: Being part of Ecommerce business The Creation in its second year will seek to market itself online, we will support the business through different marketing strategies like search engine marketing, banner advertising, URL links and e-mail marketing on all correspondence. This third channel of business will increase the customer base, sales potential and service opportunities provided by The Creation.

Pro Forma Profit and Loss

Year 1 Year 2-Year 3

Sales

$589,000 $829,000 $995,000

Direct Cost of Sales

$265,050 $373,050 $447,750

Other Production Expenses

$0

$0

$0

Total Cost of Sales

$265,050 $373,050 $447,750

Gross Margin

$323,950 $455,950 $547,250

Gross Margin %

55.00%

55.00% 55.00%

Expenses

Payroll

$94,337 $152,591

$214,707

Travel

$9,900 $10,680

$12,816

Depreciation

$19,726 $19,726

$19,726

Dues & Subscriptions

$729

$802

$882

Entertainment

$700

$721

$743

Insurance

$2,552 $2,617

$9,885

Marketing and Advertising

$39,113 $44,979

$51,726

Merchant Fees

$11,780 $16,580

$19,900

Miscellaneous

$2,268 $3,330

$3,563

Outbound Freight

$600 $1,200

$4,203

Rent

$97,992 $102,892

$108,036

Repairs & Maintenance

$600 $618

$637

Supplies -- Office, POS $2,706 $3,247

$3,897

Taxes -- Other and Licenses

$1,595 $1,700

$1,850

Telephone and Utilities

$10,116 $10,419

$10,732

Payroll Taxes

$14,151 $22,889

$32,206

Other

$3,600 $4,000

$4,500

Total Operating Expenses

$312,464 $398,991

$500,010

Profit Before Interest and Taxes $11,486 $56,959

$47,240

EBITDA

$31,212 $76,685

$66,967

Interest Expense

$11,884 $10,272

$8,424

Taxes Incurred

$0

$14,006

$11,645

Net Profit

($398) $32,681

$27,172

Net Profit/Sales

-0.07% 3.94%

2.73%

Sales Forecast:

Sales Forecast

Year 1

Year 2

Year 3

Sales

Revenue

$589,000

$829,000

$995,000

Other

$0

$0

$0

Total Sales

$589,000

$829,000

$995,000

Direct Cost of Sales

Year 1

Year 2

Year 3

Inventory

$217,930

$306,730

$368,150

Inbound Freight

$47,120

$66,320

$79,600

Other

$0

$0

$0

Subtotal Direct COS

$265,050

$373,050

$447,750

Plan Evaluation:

The Creation financial plan will be evaluated keeping in mind the following four points:

The Economy. This is the best time to kick start the economy that hasn't been doing well through new innovative and creative ideas (Ross, 2000).

Owner Experience. Due to loads of experience the learning curve will reduce and the time span would be shortened helping The Creation to meet their targets.

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