Design Teaching Term Paper

Pages: 4 (1244 words)  ·  Bibliography Sources: ≈ 3  ·  File: .docx  ·  Topic: Communication - Journalism

Media Framing

Interactive Teaching Plan for Media Framing: Identifying Current Trends in Chinese Culture

Keeping the curriculum relevant and timely are well established needs in today's classroom. Moreover, many students bring with them valuable computer skills that can be readily applied to the learning experience. These issues suggest that providing students with a variety of learning opportunities that use these skills represents a good use of resources which are by definition scarce. Furthermore, more and more classrooms are being equipped for computer-based learning, making such interactive learning initiatives all the more important. To this end, this project provides an overview of how students can learn about current issues that affect their everyday lives such as media framing through an interactive learning environment provided by a Webquest. The objectives of the exercise will include a description of what factors can be used to analyze media content. A description of how students can use interactive tools to investigate these issues and provide their own input as well. The materials and estimated time required for completion are also discussed. Finally, student assessment considerations and some suggested procedures for administering the lesson are followed by a discussion of how these techniques can be amplified and used for other teaching purposes.

Connections to the Curriculum.

Social studies, journalism, current events

Objectives of the Exercise:

After completing this exercise, students will be able to analyze print media content according to:

Contextual framing,

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Visual framing, and Operational framing,

These terms are defined and described further below.

Analytic Skills.

Students will be required to analyze various popular print media content concerning Chinese cultural issues using the three media framing functions described further below:

Term Paper on Design Teaching Assignment

Contextual Framing. For the purposes of this study, this term will follow the definition provided by Nelson (1996). In this regard, contextual framing describes how completely the background of an event is developed and through which interpretive lens this information is filtered; the term also refers to the use of techniques such as:

Equalizing. Nelson states this means, "How puffed up or deflated are the sides in terms of their implicit strength or importance, especially when contrasted with one another" (p. 170);

Excising. This term means what types of information are left in or taken out of news coverage and why;

Demonizing. This refers to the extent of the use of "good vs. evil" categorizing language and images that elevate or deflate particular individuals, organizations, movements, ideas, or nations);

Personalizing. This term refers to the extent to which the protagonists in an given event are developed and portrayed as being "others" or "like us";

Ordering. This term refers to how the narrative is organized in an effort to favor one side or the other;

Sanitizing. This term refers to the degree to which the event is censored to avoid reporting negative information concerning the actual costs in damaged lives and social devastation; and,

Timing. Finally, this term refers to the extent to which attention is given to a particular agenda, issue, or group compared to other events of the day (Nelson, 1996).

Visual Framing. This concept will be examined following the methodology described by Gitlin; frames in general are "persistent patterns of cognition, interpretation, and presentation, or selection, emphasis, and exclusion, by which symbol-handlers routinely organize discourse, whether verbal or visual" (p. 7). Visual framing devices can be regarded in this view as frameworks that condition the target audience's reactions to particular news events, information, or entertainment media programming.

Operational Framing. According to Peterson, the overriding mandate for journalists today is to obtain the most current news from a variety of sources that carry with them diverse, and sometimes mutually exclusive interests, with a number of actors involved: "Most news stories are negotiated in defined social contexts… [END OF PREVIEW] . . . READ MORE

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How to Cite "Design Teaching" Term Paper in a Bibliography:

APA Style

Design Teaching.  (2007, April 4).  Retrieved April 7, 2020, from

MLA Format

"Design Teaching."  4 April 2007.  Web.  7 April 2020. <>.

Chicago Style

"Design Teaching."  April 4, 2007.  Accessed April 7, 2020.