Diets to Go Essay

Pages: 2 (677 words)  ·  Style: APA  ·  Bibliography Sources: 3  ·  File: .docx  ·  Level: College Senior  ·  Topic: Business - Human Resources

Diets to Go

How well in your estimation is the company's present strategy working? What are the strengths; weaknesses, opportunities and threats (SWOT) of the organization? How strong, if applicable, is the company's position? What strategic issues does this organization face in the next year? Next 5 years?

Diet to Go SWOT


At present, the obesity epidemic has gotten a great deal of publicity. Individuals are seeking to lose weight in record numbers. Diet to Go offers a way to lose weight, through controlled meal plans that eliminate the danger of cheating, as the entire meal structure of the dieter is controlled.


Diet to Go has a business model that is extremely problematic. First and foremost, during a recession, people are likely to cut back on eating out. By selling expensive premade meals, Diet to Go is a luxury for most consumers, not a necessity. Diet to Go involves not just eating out, but actually paying more to eat less, which people are unlikely to be willing to do if their budget is tight.


Fewer people know how to cook today. Thus if they must lose weight, they are more likely to use Diet to Go rather than to start from scratch and learn how to cook low-fat and low-calorie meals. Diet to Go is also a time-saver and offers a sane alternative to fast food.


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Jenny Craig offers a similar diet plan, but with brick-and-mortar support, counseling, and cheaper food given that it is sold without shipping and handling costs. Weight Watchers offers a similar service, only with a more flexible points program -- consumers can buy Weight Watchers prepared meals in supermarkets if time-pressed, but the plan is less rigid. Weight Watchers is also more of a lifestyle plan, than a short-term quick fix diet.

TOPIC: Essay on Diets to Go Assignment

If the economy continues to worsen, all diet companies are likely to suffer, but particularly high-end, high-cost boutique firms like Diet to Go. The recession is likely to be difficult for Diet to Go over the next… [END OF PREVIEW] . . . READ MORE

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How to Cite "Diets to Go" Essay in a Bibliography:

APA Style

Diets to Go.  (2009, April 2).  Retrieved September 17, 2021, from

MLA Format

"Diets to Go."  2 April 2009.  Web.  17 September 2021. <>.

Chicago Style

"Diets to Go."  April 2, 2009.  Accessed September 17, 2021.