E-Commerce Marketing Plan Term Paper

Pages: 3 (762 words)  ·  Bibliography Sources: 0  ·  File: .docx  ·  Level: College Senior  ·  Topic: Business - Advertising


This entails as many reciprocal links be built into the site as possible in order for the site to gain traction in the search rankings.

However the most interesting way to actively promote this website was identified to be with the assistance of a marketing model known as tribal marketing. Tribal marketing is an approach that organizes target markets into various groups or tribes. These tribes can represent various different types of group associations. For example, one group could be people who work together while another group could represent all the members who communicate on various websites. Therefore, members of a local art club might represent one tribe and an online network of people who love hand painted porcelain could represent another tribe.

Using this model the website can target different tribes through social media as well as direct email marketing. Once the tribal leader is identified, this individual should be offered incentives to join the new website. For example, the tribal leader might be offered free space online to host their individual online store in connection to the auction site. The idea is that once the tribal leader becomes a loyal customer then they will spread their experience to the rest of the tribe and the marketing promotion can spread in a viral manner and grow exponentially.Download full Download Microsoft Word File
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TOPIC: Term Paper on E-Commerce Marketing Plan This Marketing Assignment

One example of the tribes that should be identified and target might be followers of a specific blog which covers art related discussions. The blogger could be approached with a special offer to help promote the new site. They could also be offered a financial incentive to spread the word amongst their followers through an affiliate program. Another tribe that is useful under this model would be non-profit organizations. The website could target these organizations and offer free services to host their auctions. This would serve as a strategic partnership since the non-profit organization would help promote the website through their members. Many other examples such as these exist and the website should target as many tribes as feasible possible by first rating the tribes potential and then reaching out to the tribal members with a special promotion. Using this strategy the website could exponentially grow traffic with a minimal marketing… [END OF PREVIEW] . . . READ MORE

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E-Commerce Marketing Plan.  (2012, August 27).  Retrieved September 17, 2021, from https://www.essaytown.com/subjects/paper/e-commerce-marketing-plan/4813107

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"E-Commerce Marketing Plan."  27 August 2012.  Web.  17 September 2021. <https://www.essaytown.com/subjects/paper/e-commerce-marketing-plan/4813107>.

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"E-Commerce Marketing Plan."  Essaytown.com.  August 27, 2012.  Accessed September 17, 2021.