Application Essay: Fashion Entrepreneurship

Pages: 5 (1691 words)  ·  Bibliography Sources: 5  ·  Level: Master's  ·  Topic: Business  ·  Buy This Paper

¶ … fashion entrepreneurship is all about and why I am fitting for the course.

Fashion entrepreneurship consists of initiating a fashion enterprise, venture, or idea, and assuming accountability and responsibly for the outcome and risks. To me, such a job indicates a courageous, responsible, and hardworking individual, and, I believe, that my resume will prove to you that I have the material to undertake this career.

Memoirs and articles that I have read about, and from, luminaries in the field such as Ralph Lauren, Levi Strauss, Coco Chanel, Louis Vuitton and Rene Lacoste, indicate to me that it also demands an open mind and an original character. Many of the aforementioned personalities are not only well traveled but also keenly innovative, multi-faceted, and original individuals

I believe that I personify this original character since I merge various, seemingly contradictory, elements into one person. To wit: I am half Turkish, half British and received my highschool education in Switzerland. I am, therefore -- and these are enormous advantages in the fashion industry -- multi-cultural and multi-lingual. More so, even my religion is a synthesis being Muslim and Christian. This makes me open-minded and capable of spanning a diversity of thoughts and perspectives.

As per my education and vocational experiences, I attended the Parsons School of Design and graduated with a Bachelors degree in Design and Management before, shortly after, working at Elie Tahari (one of the largest fashion houses in the New York) as a Merchandiser and Product Development Coordinator.

Working and managing other people's work awoke me to the fact that I wished to start my own business in fashion, aside from which I had also, recently, had experience working with a Turkish handbag designer who specializes in exotic leather. I worked on a composite of elemetns such as designing the bags, building the brand, the website, product development, and so forth.

As you see, I not only have a colorful background and mutli-cultural personality but am skilled at a diversity of crafts. I am independent and possess hobbies that include flying, diving, and painting. In fact, I love being creative and artistic, and, probably, being so, impells me with the motivation and urge to learn how to pursue a career for myself and to start my own business.

According to Jennie S. Bev, editor in chief of StyleCareer.com, an online resource for fashion and image careers:

Being a successful fashion entrepreneur requires 90% business skills and only 10% artistic skills. Many new designers fail because they have impressive artistic skills but very limited business skills. (Torres, 2004)

My experience in working for others has aided me, but, more so, my ability in helping another create his own business and my capacities for resilience, with-it-ness, and daring, enable me to believe that I have the required capacities for success. Entrepreneurs need to think 'out of the box', fashion entrepreneurs, possibly, even more so, and I believe that my character and life experiences -- my resume in short -- befits me for this enterprise.

Essay (J2):

Define and discuss the role of Entrepreneurs in the creative industries management in the 21st century.

The world has achieved global and dramatic change in numerous ways, and in a world where so many individuals see confusion, chaos, and loss of identity, entrepreneurs see opportunity for change and for aggressive development. Some (e.g. Kuratko, 2000) have compared these entrepreneurs to Olympic athletes straining to break new boundaries, or to symphony orchestra conductors who balance skills and sound into a harmonious whole, or to long-distance runners who manage to control and overwhelm the agony of the pain endured by running all those miles. Either way, according to Kuratko (2000) the world partially owes its development and progress to entrepreneurs who courageously maneuver through the waters of the future and pave their own path.

The Small Business Administration (2006) reported that 672,000 new businesses were created in 2005 many of these in creative industries. This has been the largest enterepeneurial peak ever. 74 million Americans stated that they intended to implement their own business within the next 5 years, whilst 199 million Americans ventured that they would like to start something "some day."

To many still believing that we live in the Information Age, Pink (2005) argues that this concept is incorrect for we have made the shift to the Conceptual Age where economic necessity, abundance (markets being oversupplied therefore forcing creativity in order to find a niche), and automation (the increasing tendency of machines to replace humans) has forced a transition to creativity. The 21st century has given way to 'artists, inventors, designers, storytellers, caregivers, and consolers, big picture thinkers'. And creativity seems to be the way forward for survival.

In fact, mature economies such as the United States; Europe, and Japan that were previously absorbed in, firstly, manufacturing work than the Information Industry are now, increasingly, shifting to creative occupations. It is partially for this reason that Howkins (2002) identifies creativity as primary to the emerging 21st global economy, and it is here where creative entrepreneurs play such a significant role.

According to Howkins, entrepreneurs in the creative industry involve themselves in managing transactions that deal with creative products. Each transaction generally contains two complementary values: the value of the abstract, creative/intellectual property and the value of the physical platform or template. And Howkins (2002) preceded to point out that the physical quality of the CD, DVD, or physical piece of art (the physical platform or carrier of the piece) is trivial compared to the creative value of the intrinsic piece of art / creativity: the composition, film, or painting itself. At one time, the former may have been more highly valued, but we have reached an era where necessity to stick out and to carve one's niche in a world that is gratuitous with physical abundance causes the latter to achieve greater significance. Florida (2004), in fact, believes that we are currently experiencing an entrepreneurial revolution in the world similar to that of the Industrial Revolution several centuries ago.

To quote him:

Today's economy is fundamentally a Creative Economy. I certainly agree with those who say that the advanced nations are shifting to information-based, knowledge-driven economies… Yet I see creativity… as the key driver. In my formulation, 'knowledge' and 'information' are the tools and materials of creativity. (Florida, 2004)

It is in this aspect that entrepreneurs in the creative industries management play such a huge role in the 21st century.

In the near future I wish to start up my own company. With my background of studying in a fashion school with a degree in design and management and working in a fashion house doing merchandising and product development- I want to partner up with a creative person (fashion designer) and create a brand. A knowledge in fashion is crucial in order to understand the business aspect. For a company to succeed, businsess know-how is crucial. The reason whyYSL is successful is because the designer focuses on designing whilst Piere Berge took care of the finance and the rest of the production. The same applies to Versace. Initially Gianni involved himself with designing, whilst Santos Versace oversaw organizational and fiscal matters. My objective is to study all aspects of the business that will gear me towards understanding how a company is to be optimally run.

Your study proposal should be a maximum of 300 words (excluding research sources, bibliography and appendices). The proposal should include the following: a title rationale (reason for interest in topic) overall aim of research a brief outline of methodology

It is arguable whether people buy products -- and this includes fashion -- due to the name of the designer or whether the country of origin (COO) impacts. This is specially the case when the designer is as yet… [END OF PREVIEW]

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Fashion Entrepreneurship.  (2011, February 3).  Retrieved May 23, 2019, from https://www.essaytown.com/subjects/paper/fashion-entrepreneurship/38018

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"Fashion Entrepreneurship."  Essaytown.com.  February 3, 2011.  Accessed May 23, 2019.
https://www.essaytown.com/subjects/paper/fashion-entrepreneurship/38018.