Research Paper: Fitness Trends: Dvds and Their

Pages: 5 (1699 words)  ·  Bibliography Sources: 5  ·  Level: College Senior  ·  Topic: Sports  ·  Buy This Paper

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[. . .] Still other DVD series have specifically crafted their appeal around promoting the purchase of an item which then can be used in conjunction with the DVD's fitness program. "For instance, the Bosu Cardio Fusion video uses the Bosu for an aerobic workout. The Bosu is half a stability ball with a dome side and a platform side. And sales of elastic resistance training DVDs have been increasing due to numerous products marketing these as a solution for anyone who is short on time and money" (Kaczanowska 13). Although these equipment-based programs can be 'fads' they can experience a brief upsurge in popularity due to the novelty factor which alleviates boredom for consumers and the appeal of getting additional gear in conjunction with a workout DVD.

Conclusion

The hard copy DVD has considerable competition in the mainstream market and the yoga market from streaming services. However, purchases of straightforward fitness DVDs are still common and are likely to remain so. Segmentation has become rife within the market, spanning from increasingly intense programs for those who want to 'get ripped fast' versus DVDs specifically targeting demographics such as Baby Boomers and children. As time grows in increasingly short supply and concerns about obesity grow, interest in convenient at-home workouts is likely to escalate and there remains a core constituency of consumers who wish to purchase the majority of their self-directed fitness content on DVDs. To leverage both markets, one possibility is to offer both DVDs and subscription-based services, given that the demographics likely to be attracted to both (people seeking 'programs' versus those seeking variety as well as niche markets like the elderly) are likely to be quite different.

References

Bendewald, M. "The Last DVD holdout: How online video is revolutionizing the home fitness industry." Megamace Fitness. [19 Feb 2014]

http://megamace.com/online-video-fitness-industry

Gibala, M. (et al.). "Physiological adaptations to low-volume, high-intensity interval training in health and disease." The Journal of Physiology, 590 (2012). 1077-1084. [19 Feb 2014]

http://jp.physoc.org/content/590/5/1077.full

Massey, Bob. "Online sites are the latest trends in fitness. Feeling Fit. [19 Feb 2014]

http://feelingfit.com/dietandfitness/topic/13471-20/story

Ning, Tina. "The growth of online yoga and fitness." Lohas. [19 Feb 204]

http://blog.lohas.com/blog/lohas-trends/the-growth-of-online-yoga-and-fitness

Kaczanowska, Agata. "No sweat: Fitness DVDs have been banking on their celebrity trainers and cheaper formats." IBIS World. November 2012.

Perez, S. & Tressel, C. "ABC. Healthbeat Report: Exercise to the extreme." ABC.… [END OF PREVIEW]

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Fitness Trends: Dvds and Their.  (2014, February 19).  Retrieved June 25, 2019, from https://www.essaytown.com/subjects/paper/fitness-trends-dvds/9775685

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"Fitness Trends: Dvds and Their."  Essaytown.com.  February 19, 2014.  Accessed June 25, 2019.
https://www.essaytown.com/subjects/paper/fitness-trends-dvds/9775685.