Generic vs. Brand Drugs Thesis

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Generic vs. Name Brand Drugs

Many healthcare consumers are familiar with generic drugs, but some may not realize the intense debate that has taken place in recent years concerning the manner in which generic drug manufacturers are able to provide these medicines at a fraction of the price charged by brand-name manufacturers. Pioneer drug manufacturers incur enormous research and development costs in bringing their brand-name medicines to market but only have 20 years to recoup their investment before their patents expire at which time generic drug manufacturers can use their research and clinical findings to obtain federal approval for their own versions. Moreover, just a fraction of the drugs that are researched ever make it to the clinical trial stage for testing, and even fewer of these actually generate any profits for the brand-name manufacturers. Nevertheless, given the escalating costs of medicine and a rapidly aging American population, the need for these generic equivalents has never been greater. To determine the facts, this paper provides a review of the relevant literature concerning the views of the name-brand drug manufacturers as well as the proponents of generic drugs, including the efficacy of the generic drugs compared to their name-brand equivalents, and an analysis of the competitive pricing the results from generic drug equivalents. A summary of the research and important findings are presented in the conclusion.

Table of Contents


Review and Discussion

Background and Overview

Efficacy of Name Brand Drugs vs. Generic DrugsBuy full Download Microsoft Word File paper
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The Drug Price Competition and Patent Term Restoration Act

(Hatch-Waxman Act) of 1984


Generic vs. Name Brand Drugs


Thesis on Generic vs. Brand Drugs Assignment

As the costs of brand-name prescription medicines continue to skyrocket, healthcare consumers and their advocates are calling for increased availability of generic alternatives and expedited approval methods to facilitate their entry into the marketplace. In response, pharmaceutical companies argue that the exorbitant costs of research and development demand that they be allowed to recoup their investments by charging higher prices so that they can earn a reasonable return on their investment and continue their research and development efforts to identify new and better drugs. Notwithstanding these demands from the pharmaceutical companies, this paper will show that generic drugs are as safe and effective as their name-brand alternatives and should be made readily available to the general public in the United States. In support of this position, this paper provides a review of the relevant peer-reviewed, scholarly and popular literature to determine the respective positions of the name-brand drug manufacturers and the advocates of generic drugs, including the respective efficacy of these drugs, and an analysis of the competitive pricing the results from generic drug equivalents, followed by a summary of the research and important findings in the conclusion.

Review and Discussion

Background and Overview

By any measure, medicines are big business today. For example, Jaquette (2007) reports that revenues from the sale of brand-name and generic pharmaceuticals in the United States alone amounted to almost $275 billion in 2006 and continue to escalate. According to Jaquette, "Consumers in this country, including the federal government, are paying tremendous amounts of money for drugs and the cost continues to be a growing concern for all parties involved. Part of this increased cost encountered by consumers can be directly attributed to the ever-increasing costs manufacturers must cope with in the development of new drugs" (2007, p. 97). Indeed, the developmental costs associated with introducing a new drug are staggering and not all investments in research and development are successful. In this regard, Jaquette notes that, "Economists estimate that it takes twelve to fifteen years to develop a single new drug and have it approved by the Food and Drug Administration (FDA). The average cost: $800 million" (p. 98). Moreover, just 0.0005% of all medicines (5 out of every 10,000) that are researched go on to the clinical trial phase, and of these five, just one medicine is finally approved for sale by the FDA (Jaquette, 2007).

Further compounding the problems for drug manufacturers is the fact that even if a drug is ultimately approved after this vetting process, there is no guarantee of financial returns on the significant investments that were involved in its development. According to Jaquette, "Of all the drugs approved by the FDA, only three out of ten generate revenues that meet or exceed average research and development costs. Thus, the pharmaceutical industry and consumers have great incentive to find ways to expedite the development of new drugs while controlling the costs associated with research and development" (p. 98). These are vitally important issues in the United States today, because of the enormous amounts of money that are involved as well as a rapidly aging population that will require more medications in the future. In this regard, Jaquette emphasizes that, "Spending for prescription drugs in the United States is one of the fastest growing components of national health care spending. This cost has increased by double digit rates from 1995 to 2003" (p. 98). As the American population grows older and the Baby Boomers reach retirement age, it is reasonable to project that fewer healthcare consumers will be able to afford all of the medications they need (Jaquette, 2007).

As discussed further below, the debate over name-brand vs. generic drugs was largely irrelevant as recently as the 1960s, when just 15.5% of prescription medications had a generic alternative available for the top 500 prescribed drugs (Harrison, 2004). Two basic trends changed this situation in recent years, though. The first trend was the increase in the rate of patent expirations for name-brand drugs and the second was a delay in the introduction of new name-brand drugs (Harrison, 2004). As a result of these two trends, more than one-half of all prescription drugs have a generic alternative available (Harrison, 2004). In fact, the term "generic drug" is specifically used to refer to "a copy of an original product whose patent has expired" (Lofgren, 2004, p. 39). According to Lofgren, "Generics can be marketed as branded products - that is, with a trade name belonging to the producer - or under the generic name of the active compound" (2004, p. 40). Likewise, Mossialos, Mrazek and Walley (2004) note that, "Once the patent on a pharmaceutical product has expired, generic equivalents may come on the market, so increasing competition" (p. 25). This point is also made by Buehler (2002) who emphasizes, "Once generic drugs are approved, there is greater competition, which keeps the price down. Today, almost half of all prescriptions are filled with generic drugs" (p. 24).

Some of the barriers that remain firmly in place that prevent increased access to generic equivalents include various institutional arrangements, including the prescribing behavior of physicians, long-standing loyalties to certain name-brand drugs, and regulatory and reimbursement systems, including retail pharmacy regulation and practices (Lofgren, 2004). According to Greene (2005), a Congressional Budget Office study found that the average price of a generic drug is about 50% of the average price for a virtually identical brand name drug and that the availability of generic drugs saved healthcare consumers as much as $10 billion. Generic drugs are generally far less expensive than their name-brand alternatives because the generic pharmaceutical companies avoid the high costs of research and development incurred by the pioneer manufacturers (Kesselheim, 2008).

Despite these charges from critics of generic drugs, the fact remains that generic equivalents are only permitted once a patent has expired, and the pioneer manufacturer has enjoyed a long time to recoup their initial investment in research and development. In this regard, Buehler emphasizes that, "Brand-name drugs are generally given patent protection for 20 years from the date of submission of the patent. This provides protection for the innovator who laid out the initial costs (including research, development, and marketing expenses) to develop the new drug" (p. 24). Following the expiration of the original patent held by the pioneer manufacturer for the brand-name drug, and only then, are other pharmaceutical companies permitted to introduce generic equivalents, and these are only allowed on the market after they have been thoroughly tested by manufacturer, subjected to intense scrutiny and ultimately approved by the FDA (Buehler, 2002). The recent increase in the number of different generic equivalents and the percentage of market share they have captured are due in large part to legislation enacted in the 1980s, and these issues are discussed further below.

The Drug Price Competition and Patent Term Restoration Act (Hatch-Waxman Act) of 1984

The foregoing arguments concerning the efficacy of generic equivalents are due in large part to the Drug Price Competition and Patent Term Restoration Act (Hatch-Waxman Act) of 1984 which facilitated the introduction of generic equivalents into the marketplace (Kesselheim, 2008). Prior to the passage of the Hatch-Waxman Act, there was little direct competition between brand-name drugs and their generic alternatives because of the convoluted approval process required by the Food and Drug Administration (FDA) (Greene, 2005). According to Greene, though, "The Hatch-Waxman Amendments save the generic manufacturers even more time, not to mention money, in… [END OF PREVIEW] . . . READ MORE

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Generic vs. Brand Drugs.  (2010, November 11).  Retrieved July 5, 2020, from

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"Generic vs. Brand Drugs."  November 11, 2010.  Accessed July 5, 2020.