Global Conditions E-Business and Marketing Term Paper

Pages: 2 (512 words)  ·  Bibliography Sources: 3  ·  File: .docx  ·  Level: College Senior  ·  Topic: Business - Advertising

Branding of on Online Fashion Institute

In defining the branding strategy for an online university tutoring for students studying high-end couture clothing design, the decision to pursue a brand name one that created specifically for the school or a functional one has far-reaching effects on advertising effectiveness and awareness. The decision needs to be based on the innate strengths and value that the school can deliver to students, exceeding their expectations consistently in the process. The foundation of any effective branding strategy is one that effectively promotes the customer experience in terms of expectations while underscoring that expectation with strong emotion (Leventhal, 22). In defining the brand of the online university, there must be a focus on delivering the core value of what education offers, which is freedom to get to career and educational goals.

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TOPIC: Term Paper on Global Conditions E-Business and Marketing Assignment

For any brand to be effective it must immediately connect with the perceptions, values and beliefs of the target audience and potential customers of interest, it must be intuitive and emotive in its approach to be effective (Phau, Cheong, 220, 221). Instead of concentrating on just the functional benefits or the purely logical aspects of a service, say for example in this instance the focus just on the courses in the online university, drastically reduces the impact of a branding strategy (Leventhal, 21). Studies also indicate that attempting to extend a common brand through associations and implied values is unproductive and loses its impact over time as the primary brand gets diluted… [END OF PREVIEW] . . . READ MORE

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Global Conditions E-Business and Marketing.  (2010, October 18).  Retrieved September 24, 2021, from https://www.essaytown.com/subjects/paper/global-conditions-e-business-marketing/4025122

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"Global Conditions E-Business and Marketing."  18 October 2010.  Web.  24 September 2021. <https://www.essaytown.com/subjects/paper/global-conditions-e-business-marketing/4025122>.

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"Global Conditions E-Business and Marketing."  Essaytown.com.  October 18, 2010.  Accessed September 24, 2021.
https://www.essaytown.com/subjects/paper/global-conditions-e-business-marketing/4025122.