Term Paper: Green Provides Some Clear Guidelines

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SAMPLE EXCERPT:

[. . .] e. via telephone, email, marketing, direct face-to-face communication, focus groups, interviews, etc. (Perko, Module 4).

Step 6/7: Create messages/Develop promotion programs

- The messages and development programs are created and implemented with the help of professional marketing or advertising companies (Perko, Module 4)

Step 8: Implement communication strategies

- This is done primarily following the internal organizational structure of the hospital (discussed late in question 6 under health communication) (Perko, Module 4)

Step 9/10: Assess Effects/Feedback

- This is a long-term monitoring process of the management whereby statistical, qualitative and quantitative data and facts are collected to ensure the success or failure of a promotion strategy employed (Perko, Module 4)

3. Discuss three examples of health promotion techniques that can effectively achieve environmental change.

Ethical awareness towards the environment

The foundation of all ethical analysis, in all fields, is based around the ethical theories and principles that have been established and standardized over the years. This is so because these theories and principles form the guiding points from which the right method for a critical environmental decision can be obtained. It is important to note here that every ethical theory and principle is focused on foreseeing or suggesting a certain aspect of life which could vary from predicting the result of decision as well as the results of following certain rules upon one's social or health life. Nevertheless, all ethical theories and principles are useful in different scenarios only when they are structured around the attainment of common environmental aims.

Maintaining ethical standards in the healthcare planning and decision making structure is a complex process especially when environmental concerns are also simultaneously tackled (Eddy, Module 5). Nonetheless, hospitals tend to consider only the macro aspects when doing so. They do not inspect the needs of the environment at the micro level and hence many of them don't use the resources for 'green' equipment. This has implications on the patients as well as their own performance as there is a decline in quality, perceptions and also outcomes in reduced employee retention (Maly and Anderson, 2008). Adair and Thomas (2004) assert that top management is not aware of changes in healthcare team characteristics of the hospital they have chosen when the ethical standards are not met, which gravely hinders in creating ethically sound health promotion and disease prevention processes (Adair and Thomas, 2004; also see Eddy, Module 5).

Services

The service of good healthcare is essential to the society due to two major causes; reprieve from diseases and improved healthcare facilities for humans. Nonetheless, the healthcare system has been undergoing some extreme difficulties from the very beginning of the 1990s. Speedy progress towards a technique of controlled healthcare and incorporated delivery systems has led the healthcare suppliers to identify the existence of a contest and competitive surge. It's possible to only subsist in this competitive environment when the healthcare provided is beyond the customer's demands and expectations. To be able to provide economical and environmentally friendly healthcare to the clients, the hospitals have to study the major facets of service quality. Hence the recognition of 'green' service quality provision is one aspect that can not only help the hospital improve its overall services structure but also simultaneously decrease the overall competition because of their environmental friendly approach (Eddy, Module 5).

Advertising

Healthcare has been observed in many ways in the elements of traditional healthcare research. Quality can be as the ability to reach the wanted goals by fair means only. If we view it from the different perspective the increase in environmental awareness when providing healthcare services can lead to increases in patronage, long-term profitability and competitive advantage (Eddy, Module 5).

The secrets to success within this structure are:

1. Marketing: to employ a way to market both straight to companies and simultaneously use the services of autonomous insurance advisers and stockbrokers to promote that the hospitals use environmental friendly tools and exercise ethical standards that help sustain the environmental structure. It will then be essential to develop tactics that establish brand recognition among more recognized and penetrated insurance plans available (Eddy, Module 5).

2. Product quality: The help supplied by medical insurers could prove to be top-notch when establishing strong penetration within the domain of 'green' companies. The value added connection with the hospitals' employees and its provider service systems will make sure that they are able to attain and sustain client satisfaction over a period of time. To retain client satisfaction, the following tactics could be employed:

I. Reduce consumer erosion by controlling the overall rate and speed of growth

II. Counter competitive insurance plans by consistently monitoring and/or refining the market expansion strategies and use of media services to promote the 'environmentally friendly' stance (Eddy, Module 5)

4. Discuss the Health Risk Assessment (HRA) process and explain how HRA's can be used both as a health promotion technique and as a data collection instrument.

The quality of service is the most significant variable correlated to all healthcare structures whether these structures are for the hospitals, elderly care, child care, etc. (Mills, 2005). The casual association between these two variables is such that if the overall quality of service improves on the basis of healthcare provider's ability, technological advancements, products' use, etc.; the overall impact on the healthcare structure will be immensely constructive and the risks will simultaneously decrease as well (Fitzhugh, Module 5b). Some of the factors that should be considered when assessing causality between these two variables can include: risk evaluations, behavioral changes, evolution of diets, psychological consistencies, social encouragement structure like family assistance, financial aid, etc. (Mills, 2005).

The diagram below shows how the quality of healthcare service influences the health risk assessment structures. The factors directly influenced by the former (services) variable are represented in the green circles i.e. they have a casual association with the former variable and the circles with the green outline are the ones who share a compounding relation with the former variable. The orange circles represent the variables that share a casual relationship with the latter (risk) variable and a compounding relationship with the former variable. The circle in the orange outline shares a compounding association with both the former (risk) and the latter (services) variable.

Quality of Healthcare Service

Health Risk Assessment

Behavioural Changes

Capability of Staff

Staff

Motivation

Risk Evaluations

Packages provided to Workforce

Social Structure and Consistency

Long-term Job security and consistency

Psychological consistencies

Diet Consistency and Progress

Hence, due to the above diagram we can also see how the use of services and risk assessment can help us identify the most efficient sources of data collection. Also the variables highlighted above can also be individually used for health promotion if each is focused on independently and included in the training and education structures of the healthcare providers, the communities as well as all relevant service providers in the community.

Ethics in the Workplace Planning and Decision Making

Understanding of team background and history:

Top management often overlooks the importance of giving time to the ethical and cultural standards of the veteran or new employees and teams with which it has to work with. They fail to share the ethical standards they think are necessary to implement for quality control and as a result needs and expectations get mixed up considerably in this inter-reliant relationship. Clear boundaries are not set and a great deal of freedom is given initially which confuses teams about their working boundaries also i.e. apart from the ethical standards (Maly and Anderson, 2008).

Adair and Thomas (2004) assert that companies need to assess the strengths and weaknesses, along with past influences that the implementation of certain ethical standards have had before they implement them within their own structure and the best way to do that is to understand team dynamics, structure and performance on an internal and external level (Adair and Thomas, 2004).

Constructive atmosphere:

Finding a balanced production of a positive social atmosphere with healthcare profits is the most critical ethical standard decision that a hospital can make. Adair and Thomas (2004) outline a set of characteristics of a constructive social atmosphere and also outline a set of characteristics of an unconstructive social atmosphere. The characteristics of a constructive social atmosphere are: warm; friendly; relaxed; informal; and confident. The characteristics of an unconstructive social atmosphere are: cold; hostile; tense; formal; restrained; anxious; and pressured.

Teams work with the best application of ethical standards when the social atmosphere is the former (constructive). While companies look for teams or individuals who work under a constructive social environment to work within the hospital they also have to draw a line between persuading their new-found team members (once they have found them) to achieve their goals and rebuking them. They have got to ensure that they do not cross that line under any circumstances (Maly and Anderson, 2008).

Setting up of adequate standards:

Adair and Thomas (2004; pg 15) highlight some of the problems… [END OF PREVIEW]

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