Essay: Guess Jeans, Liz Claiborne Fragrances, and Obsession

Pages: 2 (644 words)  ·  Style: MLA  ·  Bibliography Sources: 0  ·  Level: College Senior  ·  Topic: Business  ·  Buy This Paper

¶ … Guess Jeans, Liz Claiborne fragrances, and Obsession cologne, including favorite and least favorite ads in this group. Each of these ads uses a different formula to make their items more appealing and attractive. Each of these ads illustrates the different markets these products are attempting to attract, and what type of consumer they are looking for. These consumers are young, concerned about their appearance and their fashion statements, and they want the lifestyle these ads suggest.

My favorite ads in the group were the Calvin Kline ads, which were photographed and lighted brilliantly, and gave the entire impression of youth, health, and sexuality. All of the colognes, including Obsession, were shown in dramatic lighting, and even the shape of the bottles suggests sex and male/female relationships. The sometimes color and sometimes black-and-white ads are startling, especially because of that dramatic lighting, making the people seem larger than life, and of course, perfect in every say. The implication is that you too can be perfect if you only use Obsession, which is the point, but the dramatic way they view their products is very attractive and compelling at the same time.

In the middle were the Guess Jeans ads. They use the same premise, sex, as Calvin Kline, but they are much more overt with it. The shots of jeans are usually shot from the back, with the butt the prominent feature, (the only feature, really), and some of the other fashions are blatantly sexual, as well. These are clearly the fashions to "be" seen in, and the women's fashions, especially, are extremely trendy and part of what makes the "in-crowd" so hip and fashionista. It is interesting to note that none of these products relies on professional endorsements; rather, their main points are sex, sex, sex. It is clear you don't need a professional for that, you need attractive models who show off the clothing to its best advantage and… [END OF PREVIEW]

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Guess Jeans, Liz Claiborne Fragrances, and Obsession.  (2008, July 16).  Retrieved October 23, 2019, from

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"Guess Jeans, Liz Claiborne Fragrances, and Obsession."  16 July 2008.  Web.  23 October 2019. <>.

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"Guess Jeans, Liz Claiborne Fragrances, and Obsession."  July 16, 2008.  Accessed October 23, 2019.