Term Paper: Individual Determinants

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New Product Idea - Fashionable Walker for Seniors

Product: A fashionable walker for older men and women that does not look like the metal one normally used in healthcare facilities. Purpose: To get away from the stigma attached to using a walker.

Determinant -- Age: Although this walker could and would be used by younger individuals, it would predominantly be marketed to older men and women who have difficulty walking on their own. It is a well-known fact that the U.S. population is becoming older. During the 20th century, the number of persons under age 65 tripled. Simultaneously, those aged 65 or over has jumped ll times. As a result, the elderly comprised only 1 in every 25 Americans in 1900 but 1 in 8 in 1994. According to the Census Bureau, the elderly population will more than double between now and 2050 to 80 million. As many as 1 in 5 Americans could be elderly. Most of this growth should occur between 2010 and 2030, when babyboomers enter their elderly years.

The number of elderly will grow rapidly, mostly those aged 85 and over, to 19 million in 2050. Between 1960 and 1994, their numbers rose 274%. In contrast, the elderly population in general rose 100%, and the entire U.S. population grew only 45%. By an average of 2.8% annually.

According to Wolfe (2003), there are a number of different ways to compare the behaviors and reactions of older vs. younger consumers:

Younger minds are more responsive to emotionally neutral, objectively framed propositions.

Older individuals are increasingly responsive to emotional cues. They are less responsive to information that is emotionally neutral.

Older individuals are more adept at getting to deeper meanings.

Younger minds are more literal, and generally respond better to a language style that is direct and detailed.

Older people are repelled by absolutism.

Young often appear to project autonomy in their strident expressions, but in reality they demonstrate considerable dependence on guidance.

Older people generally depend less on others for guidance.

Older minds are generally more responsive to indirect approaches until such time that trust has been fully gained, at which time, they may actually welcome directness even more than a younger person might.

2) Determinant -- Gender: This walker, although different styles for men and women, would most likely be used more by women: First, because women live longer than men and thus have a greater need for them. Second, because women are more self-conscious about the way a typical walker looks than a man. Third, because women suffer more from osteoporosis and have a greater need for walking assistance.

According to the Census Bureau, men generally have higher death rates than women at every age. As a result, elderly women… [END OF PREVIEW]

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Individual Determinants.  (2008, February 2).  Retrieved December 7, 2019, from https://www.essaytown.com/subjects/paper/individual-determinants/3731

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https://www.essaytown.com/subjects/paper/individual-determinants/3731.