International Association of Amusement Parks Term Paper

Pages: 18 (4843 words)  ·  Bibliography Sources: ≈ 67  ·  File: .docx  ·  Level: College Senior  ·  Topic: Recreation

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The majority of workers are under the age of 35. The majority of the firms in the industry boost hiring in the summer months, and often opt to employ high school- and college-age employees. ("Amusement and Recreation Services," 2000)

It is estimated that about 56% of workers in the industry are employed in the service occupations. Amusement and recreation attendants are the main occupation in amusement and recreation services. These attendants perform a mixture of duties depending on where they work. They can perform such duties as handing out sports equipment, collecting money, providing caddy services and operating amusement park rides..("Amusement and Recreation Services," 2000) Recreation workers organize and endorse activities such as arts and crafts, music, sports, plays, games, social recreation, camping, and hobbies. Schools, theme parks and other tourist attractions or health, sports, and other recreational clubs generally employ these workers. Recreation workers plan organized events to structure leisure time.. ("Amusement and Recreation Services," 2000)

Gaming services workers support the operation of games such as keno, bingo, and gaming table games. They may perform duties such as calculating and paying off the amount of winnings, or collect players' money or chips. The various other service workers can include waiters and waitresses, counter attendants, serving workers, and bartenders, all of these employees work at amusement establishments. ("Amusement and Recreation Services," 2000)Download full Download Microsoft Word File
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TOPIC: Term Paper on International Association of Amusement Parks Assignment

Building, grounds cleaning, and maintenance jobs may include building cleaning workers, who clean up when shows or sporting events are over. They are also accountable for the daily upkeep of various facilities at the parks. Landscaping and grounds workers maintain athletic fields and golf courses. These employees preserve artificial and natural turf fields, mark boundaries, and even paint team logos. They are also responsible for mowing, watering, and fertilizing natural athletic fields and vacuuming and disinfecting the artificial fields. Protective service occupations include security guards and surveillance officers, who patrol the property and guard against vandalism, theft, and illegal entry. ("Amusement and Recreation Services," 2000)

The bureau of labor and statistics estimated that about 9% of all jobs in this industry are in sales and related occupations. The largest of these occupations is made up cashiers. The bureau also reports that, "another 9% of jobs in this industry are in office and administrative support occupations. Receptionists and information clerks, one of the larger occupations in this category, answer questions and provides general information to patrons." In addition large occupations in this group may include general office clerks, secretaries and administrative assistants.

Management, business, and financial operations occupations make up 6% of employment in this industry. Managerial duties in the performing arts include marketing, business management, event booking, fundraising, and public outreach. Recreation supervisors and park superintendents oversee personnel, budgets, grounds and facility maintenance, and land and wildlife resources." ("Amusement and Recreation Services," 2000)

Jobs in amusement and recreation services are more likely to be part time than are those in other industries. In fact, the average non-supervisory worker in the amusement and recreation industry worked 25.9 hours a week in 2000. Many types of amusement and recreation establishments dramatically increase employment during the summer and either scale back employment during the winter or close down completely. Workers may be required to work nights and holidays because most establishments are busiest during major holidays..("Amusement and Recreation Services," 2000)

Earnings in amusement and recreation services are below the averages of other industries, this is because of the large number of part-time and seasonal jobs the industry provides. In fact, "Non-supervisory workers in amusement and recreation services averaged $262 a week in 2000, compared with $474 throughout private industry. Wage and salary jobs in amusement and recreation services are projected to increase about 35% over the 2000-10 period, more than double the rate of growth projected for the entire economy." ("Amusement and Recreation Services," 2000)

It is believed that the shifting demographics of the Nation also will have a major impact on industry employment in the future. For instance, amusement and recreation services are expected to progressively target the growing elderly population. As a result, employment opportunities may be better in such establishments, such as cruise ships and golf courses that serve people between the ages of 50 and 75. Additionally experts declare that the "Continued growth in hospital and hotel fitness centers and instructional exercise programs, especially those designed and marketed for retirees, also should lead to more job openings." Moreover, the bureau of labor and statistics asserts that, "growth also is expected in those amusement and recreation services, such as health spas and fitness centers, that cater to younger adults in their 20s and 30s with steadily rising incomes..("Amusement and Recreation Services," 2000)

Working Conditions

Many in this industry work outdoors, whereas others may work in hot, crowded, or noisy conditions. Some jobs, such as those at fitness facilities or in amusement parks, involve some manual labor and, thus, require physical strength and stamina. Also, athletes, dancers, and many other performers must be in particularly good physical condition. Many jobs include customer-service responsibilities, so employees must be able to work well with the public..("Amusement and Recreation Services," 2000)

In 1999, cases of work-related illness and injury averaged 6.7 for every 100 full-time workers, higher than the average of 6.3 for the entire private sector. Risks of injury are high in some jobs, especially those of athletes. Although most injuries are minor, including sprains and muscle pulls, they may prevent an employee from working for a period.. ("Amusement and Recreation Services," 2000)

Major Companies

Walt Disney dominates the amusement park industry. Some other major players in the industry are Paramount, Anheuser Busch, Six Flags Parks, Universal Theme Parks and Legoland. In few of these companies including Paramount, Disney and Universal also have interest in the television and film industries.

Disney has locations in Florida and California including Disney world and Disney Land. The Busch theme parks are part of a conglomerate, which includes Busch Gardens, Sea World, Water Country, Discovery Cove, Adventure Island and Sesame Place. The Busch theme parks are located in Virginia, Florida, California and Pennsylvania. Six Flags owns 36 parks throughout the country including parks in Georgia, Texas and New Jersey. In addition Paramount and Legoland have parks in Virginia and California respectively.

Import/Export Component

The whole concept of amusement parks was imported to America from medieval Europe. In 1983 Disney exported the idea of Disney Land to Tokyo, Japan. Disney also has a theme park in Paris, which is one of Europe's premiere attractions. Disney also plans to open a Disneyland in Hong Kong.

Many of the parks have also imported employees from various countries. Busch Gardens' employs hundred of people from places like Ireland, Italy and Germany. These employees provide the park with entertainment and arts and crafts from their respective countries. This gives the park an authentic feel and really allows visitors to experience the "old country" without actually having to visit. Theme parks also import crafts and architectural designs from other countries.

Competition within the Industry

Most of the competition within the industry exists in California and Florida. In California, Disney and Legoland compete. In Florida the major players are Busch, Disney and Universal.

These companies compete by building new rides such as roller coasters or other attractions. They also compete by engaging in price wars and by allowing patrons to print out etickets from their personal computers this eliminates the need for guest to stand in lines to enter the park.

In April of 2001 Legoland launched a 20 million advertising campaign in an effort to attract visitors. "This new campaign demonstrates that Legoland Parks are a perfect place for families for hands-on and minds-on experiences," said Christian Korbes, vice president of Global Family Attractions at Lego. (Dolbow, 2001)

Though most of the competition in the amusement industry exists in these two states, the amusement parks of the Midwest are also very competitive. There are four parks in the region that compete including; Paramount's Kings Island in Mason, Cedar Point in Sandusky, Six Flags Kentucky Kingdom in Louisville and Six Flags Ohio.

It has been reported that the owners of the four parks are willing to risk millions in marketing and production because the seasonal theme park business is a competitive industry in the Midwest market. (Aldridge 2001)

This fact is especially true in Ohio, where more than 10 million people visited amusement parks last year. These visitors were a chief factor in producing Ohio's $27 billion tourism market in 2000.

Scott Dring, who is a spokesman for the Ohio Division of Travel and Tourism, estimates that of the 145 million day trips visitors came Ohio last year, more than 24 million of them visited the regions' amusement parks. Amusement parks in the region also comprised 1.3 million of the 34 million overnight trips taken by Ohio tourists. Ohio government research illustrates that "on average, a family of four in Ohio spends about $152 when they visit a regional amusement park. That compares… [END OF PREVIEW] . . . READ MORE

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