Marketing Plan: Introducing a Pet-Feeding Device for Dogs

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[. . .] Figure 1. Lentek 6-Day Automatic Pet Dish

Source: http://ecx.images-amazon.com/images/I/41ZXTTGH20L.jpg

Three competitors that offer some type of automatic pet food dispensers are described in Table 2 below.

Table 2

Current automatic pet food dispenser vendors

Company

Description

Lentek 6-Day Automatic Pet Dish (http://www.amazon.com / Lentek-6-Day-Automatic-Pet-Dish/dp/B00006JHRE)

* Automatic six-day pet dish ideal during week-long vacations

* Selectable feeding intervals of 6, 12 or 24 hours

* Each compartment holds 2/3 cup dry or 5-1/2 ounces wet food

* Accurate timer; lid rotation stops if resistance is felt

* Includes removable lid and two inserts; uses one 9-volt battery.

PetSafe Eatwell Automatic Pet Feeder (http://www.petsmart.com)

* 5-compartment dish for meals up to 5 days with a portion size of 1 cup each.

* Rotating serving dish brings food to pet.

* Electronic timer allows you to set the times each new meal is presented.

* Dishwasher-safe food tray.

* Airtight compartments keeps food fresh.

* Electronic timer selectable to one or more meals per day.

Uses four (4) D-cell batteries (not included).

4 Meals Tray Automatic Pet Feeder Electronic Programmable Dry/Wet Food Dog Cat Feeder w / LCD display

* Record a personal message for your pet

* Built in clock with easy to read LCD

* User programmable feeding times

* 4 Separate large food trays, prefect for dry or wet pet food.

* Keeps pets on a regular feeding schedule

2.

Marketing Strategy

Caninantics intends to begin marketing Pooch Pantry and then branching into other canine accessories by the end of the year.

3.

Financials

The start-up costs for the venture will come from the following sources:

A.

Owner/operator/inventor funding from savings:

40%

B.

Investors:

25%

C.

Bank loan:

35%

4.

Controls

It is important for start-ups such as Caninantics to have formal internal controls in place to ensure that their organizational strategies remain closely aligned with their mission, values and goals (Adler, 2009).

References

Adler, J. (2009, December 2). Start-ups, too dependent on realty, swell failures. American Banker, 173(231), 1.

Facts about pet ownership. (2014). American Society for the Prevention of Cruelty to Animals.

Retrieved from http://www.aspca.org/about-us/faq/pet-statistics.… [END OF PREVIEW]

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