Kimpton Hotels and Restaurants Hong Term Paper

Pages: 5 (1748 words)  ·  Bibliography Sources: ≈ 5  ·  File: .docx  ·  Level: Master's  ·  Topic: Business



In the light of above analysis and discussion, it can be recommended that Kimpton Hotels should first analyze the external environment of the target market and then look at its own competencies and strengths which it can use to avail the attractive opportunities from this market and encounter the potential threats, unfavorable industry patterns, and competitive pressures which can negatively affect its business operations. It should transform its boutique hospitality concept from American style to Hong Kong style in order to attract and satisfy the local customers. It should not only provide hospitality services, but should also invest in related businesses to extend its service line and strengthen its position in the industry. It should give major focus on the quality of its customer services and strive to build a strong brand image which is purely based on the principle of providing the 'value' to the customers' money instead of earning attractive revenues for its business (Lamb, Hair, & McDaniel, 2012).


Kimpton Hotels, (2013). About Us. Retrieved on April 2nd, 2013, from

Kotler, P., & Armstrong, G. (2008). Principles of Marketing, (11th Ed.). U.S.: Prentice Hall

Lamb, C., Hair, J., & McDaniel, C. (2012). Essentials of Marketing, (7th ed.). Ohio: South-Western Cengage Learning.

Lancaster, G., & Withey, F. (2007). Marketing Fundamentals, (2nd ed.). U.K: Butterworth-HeinemannDownload full Download Microsoft Word File
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TOPIC: Term Paper on Kimpton Hotels & Restaurants Hong Assignment

Mu-hlbacher, H., Dahringer, L., & Leihs, H. (2006). International Marketing: a…
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How to Cite "Kimpton Hotels and Restaurants Hong" Term Paper in a Bibliography:

APA Style

Kimpton Hotels and Restaurants Hong.  (2013, April 2).  Retrieved December 6, 2021, from

MLA Format

"Kimpton Hotels and Restaurants Hong."  2 April 2013.  Web.  6 December 2021. <>.

Chicago Style

"Kimpton Hotels and Restaurants Hong."  April 2, 2013.  Accessed December 6, 2021.