Life Coaching Target Market Essay

Pages: 2 (744 words)  ·  Bibliography Sources: ≈ 2  ·  File: .docx  ·  Level: Master's  ·  Topic: Business

Life Coaching

Every good business knows its target market. There are too many potential customers in this world for a small business to target all of them. Having a clear target in mind allows a small business to focus its promotional activities on a clear, narrow market. There are, however, a number of ways to frame your market. There are variables -- demographic, geographic, behavioral and psychographic. A target market can be defined by channels as well. A well-defined target market will incorporate all of these different types of variables into one coherent vision for the target customer (Porta, 2010). There are a number of benefits to targeting your market. The first is that you can market your service more efficiently, avoiding wasted time, effort and money trying to sell to people who aren't going to buy. In addition, having a customer focus allows you to refine your service offering to a specific customer group. For example, if you have a target group for couples' coaching, you need to identify what type of couples you are targeting. The issues are going to be different between, say, heterosexual and homosexual couples. You can target both, but you have to adjust the service to meet the needs of each of these markets.

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I am a life coach, with a specialty in couples' coaching. My target demographic is relatively young, between the ages of 25-40. These couples will have a long-term commitment, but will be relatively early in their couplehood. They will be anywhere from 0-8 years of marriage. I do work with both heterosexual and homosexual couples and the latter need not be married, just in a long-term committed relationship. The couple should have a combined income of $100,000 or more per year, and either have children or are planning to have children. My services are offered from my office, so in all likelihood the clientele will come from a 20-mile radius.

Essay on Life Coaching Target Market Assignment

There are several reasons for targeting this specific market. The first is that a customer profile is very important for this business. The better I understand the customer, the better service I will be able to deliver as a life coach. It also helps that I understand this clientele better, so I… [END OF PREVIEW] . . . READ MORE

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https://www.essaytown.com/subjects/paper/life-coaching-target-market/7934744.