Management-Verizon Management Term Paper

Pages: 5 (1434 words)  ·  Style: APA  ·  Bibliography Sources: 3  ·  File: .docx  ·  Topic: Business - Management

Management-Verizon

Management: VERIZON

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In the past few years, the competition among companies that sell and support cellular phone telecommunications has dramatically increased; as a result, management and leadership strategies have emerged as key factors in determining the long- term success or ultimate failure of such organizations. In maintaining a healthy organizational culture, management and leadership take on several different roles and responsibilities. Verizon, one of the three of the most popular phone companies, has built its business on a simple, powerful premise; the more people connected to a network, the more valuable the network is to those who use it (Verizon 2006, at pp.1). Verizon has focused on servicing the customer, and ranks higher than the industry average on customer service. The phone company offers phones that feature a host of applications that offer simple solutions for organizing hectic work and personal life schedules. At Verizon, management and leadership play two distinct roles. As a result Verizon has set the industry standard for business models, revenue models, and core competencies, all the while simultaneously establishing a competitive advantage. This paper will discuss the difference between management and leadership at Verizon and will analyze the roles that leaders at Verizon play. It will also explain how the four functions of management at Verizon support the creation and maintenance of a healthy organizational culture. Finally, it will conclude by recommending two strategies that managers and leaders can implement to ensure the continuing success of the company.

Differences between Leadership and Management at Verizon

Term Paper on Management-Verizon Management: Verizon in the Past Few Assignment

Verizon provides an example of a company in which management and leadership are two different aspects of success. Verizon's leadership style is built on the principles of transformational leadership, a concept that has been strongly emphasized in the United States. At Verizon, the benefits of transformational leadership include broadening and elevating the interests of managers, generating awareness and acceptance among the managers of the purposes and mission of their employee staff, and motivating managers to go beyond their self-interests for the good of the employee staff and the company overall. Leaders at Verizon articulate a realistic vision of the future that can be shared, stimulate managers intellectually, and pay attention to the differences among the management team. In comparison, management them operates to stimulate their employee staff on an individual store or location basis. Leadership serves to highlight the goals of the company, and management defines the need for change, creates new visions, and mobilizes their staff toward commitment to these visions.

According to management principles at Verizon, the transformation of the employee staff can be achieved by raising the awareness of the importance and value of desired outcomes, getting employees to transcend their own self-interests and altering or expanding employees' needs. At Verizon, a leader is one who recognizes what management and staff want to get from their work and tries to see that employees get what they desire if their performance warrants it; exchanges rewards for appropriate levels of effort; and responds to employees' self-interests as long as they are getting the job done. Management of store locations receive bonuses in the form of money as long as the store continues to operate at a requisite volume. Bonuses for management are increased if the store exceeds performance expectations. In turn, employees are rewarded for hard work through salaries based on the commission off of sales and renewals that they make. Numerous research studies have been conducted in this area, and, collectively, the empirical findings demonstrate that leaders described as transformational, or visionary have positive effects on their companies and staff.

Four Fundamentals of Management

In order for Verizon to maintain a healthy organization culture and maintain a competitive edge, they follow the basic fundamentals of management which are divided in four major parts. The most common guidelines managers use to ensure effectiveness are: 1) planning, 2) organizing, 3) leading, and 4) controlling. Each one of these functions help upholds the quality of Verizon's business. The first function of management is planning. In this phase, managers at Verizon set the tone for all activities run or controlled by the company. With so many competitors in the phone industry, managers have to recognize that other elements of planning are important for the business to survive. Customer service and the quality of product or service will come… [END OF PREVIEW] . . . READ MORE

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