Essay: Management in Very Day Life

Pages: 11 (3595 words)  ·  Bibliography Sources: 15  ·  Level: College Junior  ·  Topic: Business - Management  ·  Buy This Paper

SAMPLE EXCERPT:

[. . .] It is the moment where the hosts convey their gratitude and heart-warming thanks to the people in attendance. The emotional connection moment determines the success of the event in achieving its mission. Therefore, in the course of planning the event, it is necessary to establish where the emotional moment will occur and how it will proceed.

Lastly, in the process of event management, it is useless to plan and have all other elements in place without the element of event infrastructure. Event infrastructure constitutes several essential sub-elements without which the event cannot take place (Morgan, Pritchard & Pride, 2010). The event needs the following sub-elements that constitute the infrastructure of the event. These essential factors include the core concept, core people, core talent, core structure, target audience and clients. The core concept relates to the factor of planning but is slightly different. In the core concept factor, this is the underlying evolution point of the category of event. This determines what event type to have. The core concept is what demarcates the boundaries among the various categories of events.

It is the root of the event as it shapes the event and determines the size of the event. This is a core sub-element of event management (Marketing communications in tourism and hospitality: Concepts, strategies and cases, 2009). Secondly, the factor of core people comes into play. The core people in the event are the persons who perform, act and present activities that help in the process of influencing the audience. The core people are responsible for creating the desired impact in terms of the positions of the client and the audience in place. The audience is mainly due to the core people as they come to connect and experience the charisma of the core people. Therefore, to have a successful event, the event needs to provide competent core people to ensure the audience and clients feel the connection to the event. The core people also help in the creation of the emotional moment in the event. The personality and ability of the core people should match the brand of the event.

Another core sub-element in the element of infrastructure is core talent. This relates to the core people. The core people in the event should have required expertise, knowledge and reputation. For instance, an event with a ceremony guide who does not have the expertise can turn out ruined. Therefore, the core talent in the event is the driving factor of consideration in the core people whom the audience and clients come to see. For instance, a football world-cup event with amateur teams will not attract similar attention as the usual world cup event that features favorite teams. The last two elements have a relation. These are target audience and clients. The target audience is the customer groups in the event. These are the focus of the event as they present the opportunity for the future of the event in place. The target audience leads to the selection of the clients. The clients are the facilitators and sponsors of the event. An event without sponsors and facilitators will not occur, as there will be no budget. Additionally, an event without an audience is a flop; thus, in organizing the event, it is essential to ensure the target audience gets the reason why they ought to be in that event.

Comparing two mega events and reviewing their positive and negative aspects

The World Cup and Olympics are two mega events that occur in the world after every four years. This is the first similarity that these two mega events share. They involving the nations of the entire world and feature various stages of preparation (Chaturvedi, 2009). There are processes of qualification for events for the parties participating and presentation of the teams to compete. Therefore, as they are events that involve the entire world, the process of planning for these events is remarkably involving. It is for this reason the there are world governing bodies for organizing the events. The world cup for instance is an event of the FIFA body while the Olympics are an event of IOC. This is another similarity of the two-mega events. Therefore, due to the length period of anticipation for the games to arrive, there are great expectations from the audience on the organizing parties.

This facilitates the application of the key elements of event management to ensure that the events are successful. The FIFA and IOC bodies have a great attachment to the organization and success of these events. However, the worrying factor comes in the process of choosing the venue. The missions of the two events are always clear. The fight is in the process of choosing the appropriate venue (Moilanen & Rainisto, 2009). The two events take place from different countries. The process involves bidding to get the chance to host events. After sufficient evaluation of the bidders, and considering other factors such as facilities of hosting the event, the bodies give the privilege to the given country. The country then takes over the process of managing the event and making it successful through the various ministries and bodies concerned. The two events have many similarities, and as such, are a darling of a vast audience. This means that the audience for the events is multinational, as well as, the clients sponsoring the events.

With the weight of preparation and expectations on the organizing and hosting nation, the event managers have work to do. However, these events also present their equal share of impacts. This is evident from the development in the year 2000 by the IOC to establish a committee to establish the global impact of the Olympic Games on hosts. The impacts can be either positive or negative. In the positive impacts, for instance, taking the upcoming 2014-world cup in Brazil, there are various developments. Brazil is a world favorite in the sport of football. Therefore, getting the priority to host the world cup was not a surprise. However, this privilege comes with a load of expectations. In the pursuit to ensure the success of the event, the country is investing largely on infrastructure. The infrastructure includes the development and building of the football arenas, the construction of the transport channels and enhancement of the same. This is a positive impact, as these structures constitute the development level of the country. Additionally, the expected audience is a market for the country. Brazil will benefit, as it will grow in tourism and marketing industry (Anholt, 2009). The Olympics are not different as they present the same opportunities for the hosting nation to develop in business, marketing and infrastructure.

The negative impacts of the events include the following. The two events involve vast amounts of capital investment. Capital for establishing the infrastructure required to host successful events is large. For an economy that is struggling, despite the vision of the upcoming opportunities, they spent huge sums of capital on infrastructure and preparations for the event (Masterman, 2009). This negatively affects the economy as finances to spend on some other imperative process go into the planning of the events. Another negative impact is the clearance of settlements and firms. In the run to establish a positive image by the hosts, the event ends affecting the people from the surrounding areas. For instance, the London Olympics saw the displacement of over 500 tenants and loss of over 5, 000 jobs.

These are negative impacts. Additionally, such mega events create a distortion of the residential market. In the run to capitalize on the incoming visitors due to the events, the market prices of commodities rise, as was the case with the London Olympics, where house prices in the city rose significantly. Gratification of the expectations of the games also presents the development in some regions and neglects others. This shifts governance and opportunities in the country thus negatively influencing the development and growth of the country. Lastly, there is the issue social degradation that comes with the events. The visitors come with their social beliefs and practices, which they pass to the people. Similarly, the visitors can also copy social practices from the hosts and take to their society. This poses a threat to the social security of the communities as social degradation occurs.

How the mega events can assist the destination branding

The two events that are world cup and Olympics are global events. This means they present a vast market for the host nation to tap. Marketing is a tool that drives the business industry. It is the core of all businesses, as a destination not known cannot have visitors. The mega events; therefore, can play a significant role in marketing the host nation (Poynter & MacRury, 2009). Branding is a tool of marketing that features the caption elements of the destination. Therefore, it is essential for the destination to commit a marketing team to facilitate… [END OF PREVIEW]

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