Managing Organizational Change Identify the Key Elements Research Proposal

Pages: 2 (656 words)  ·  Style: APA  ·  Bibliography Sources: 1  ·  File: .docx  ·  Level: College Senior  ·  Topic: Business - Management

Managing Organizational Change

Identify the key elements of the resistance to change described in this situation.

Download full Download Microsoft Word File
paper NOW!
For Perrier the key elements of resistance to change emanate from the once lucrative level of sales they had achieved, only to see their sales levels plummet due to benzene being found in their water. From a very lucrative business that provided the financial means to meet the unions' demands for 35-hour work weeks and average annual salaries of $32,000 a year to near-bankruptcy, the resistance to change began when Perrier senior management began tightening budgets, entertaining take-over talks with Nestle' and also looking to make symbolic statements of how drastic the economic conditions were for the company. The CGT (Confederation general du travail -- General Confederation of Labour) controls the Perrier processing plant with 93% of the plants' 1,650 workers being members. When Perrier management decided to cut 15% of its workforce, there was uproar from CGT. To make matters worse, Perrier management purchased cases of a competitor's latest beverage, Badoit Rouge, and placed it throughout the company cafeterias. Unionized workers saw this as an insult, further galvanizing them against any efforts to share in the financial burdens of Perrier's senior management. All these key elements were in retrospect were autocratic on the part of Perrier and were taken as condescending and arrogant instead of inviting ownership, which would have been a far more effective as a change management strategy (Brown, Cregan, 2008). As the senior management at Perrier continued to focus not on collaboration but more towards dominating unions into approving a 15% reduction in staff, the situation became even more tense (Passariello, 2004). The CGT union leader Jean-Paul Franc decried the lack of consideration and cooperation from Perrier and Nestle senior management, leading to an impasse in the negotiations (Passariello, 2004). Only after the French government intervened did the company and union make progress in reaching an agreement.

Research Proposal on Managing Organizational Change Identify the Key Elements Assignment

Construct a change management strategy for dealing with the situation. In… [END OF PREVIEW] . . . READ MORE

Two Ordering Options:

Which Option Should I Choose?
1.  Download full paper (2 pages)Download Microsoft Word File

Download the perfectly formatted MS Word file!

- or -

2.  Write a NEW paper for me!✍🏻

We'll follow your exact instructions!
Chat with the writer 24/7.

Managing Organizational Change and Improvement Research Paper

Organizational Change and Development Essay

Organizational Change Research Proposal

Management of Change Balagon, Julia and Hope Article Review

Organizational Change the Adage "Different Strokes Term Paper

View 200+ other related papers  >>

How to Cite "Managing Organizational Change Identify the Key Elements" Research Proposal in a Bibliography:

APA Style

Managing Organizational Change Identify the Key Elements.  (2009, January 24).  Retrieved May 8, 2021, from

MLA Format

"Managing Organizational Change Identify the Key Elements."  24 January 2009.  Web.  8 May 2021. <>.

Chicago Style

"Managing Organizational Change Identify the Key Elements."  January 24, 2009.  Accessed May 8, 2021.