Mandalay Resort Group 2004 Term Paper

Pages: 2 (528 words)  ·  Bibliography Sources: 0  ·  File: .docx  ·  Topic: Business

Mandalay Resort Group

The events of September 11, 2001 have severely affected the gaming industry in Las Vegas. One of the conglomerates that were most affected by these events is the Mandalay Resort Group. However, Mandalay's consistent success and tradition helped the group to survive these events and to reclaim its position as a leader of the gaming industry in Las Vegas. Mandalay has come a long way since its beginning in 1974 as Circus. Its success is probably due to the work of a strong management team that was able to manage crisis situations, to make accurate predictions about trends of the market.

Another characteristic of Mandalay's management team is its empathic connection with the gaming market, on the one hand, and with clients, on the other hand. Mandalay has developed its locations into profit centers. Even more, the group cleverly expanded its business to other targets of customers, like the middle income gambler and family oriented vacationer.Download full Download Microsoft Word File
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TOPIC: Term Paper on Mandalay Resort Group 2004 Assignment

However, Mandalay's lack of a mission statement should concern the company's managers, since any company, no matter the field it activates in, should be able to express a mission statement. Therefore, it is recommended that future strategies for Mandalay Resort Group include a mission statement. Furthermore, the group's strategy should be based on such a mission statement. Mandalay's mission statement should incorporate the features that customers want to see in Mandalay, it should reflect the customers' needs and desires. The mission statement should focus on customer satisfaction, future development of the group, and social responsibility. In such an industry like the gaming and entertainment industry… [END OF PREVIEW] . . . READ MORE

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APA Style

Mandalay Resort Group 2004.  (2008, February 9).  Retrieved September 21, 2021, from https://www.essaytown.com/subjects/paper/mandalay-resort-group-2004/3527950

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"Mandalay Resort Group 2004."  9 February 2008.  Web.  21 September 2021. <https://www.essaytown.com/subjects/paper/mandalay-resort-group-2004/3527950>.

Chicago Style

"Mandalay Resort Group 2004."  Essaytown.com.  February 9, 2008.  Accessed September 21, 2021.
https://www.essaytown.com/subjects/paper/mandalay-resort-group-2004/3527950.