Term Paper: Marketing Analysis Key Conclusions Technology

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[. . .] 4.

Finances. The start-up costs of this initiative are minimal, and the entire enterprise can be effectively launched for less than $500, making this a highly feasible component as well. The pricing strategy would be cheaper than our competitors as we are going to provide the services by our selves. Also, our services attract customers from different levels of incomes. Over time, additional resources will be added to the business model and potential franchise opportunities will be investigated.

Recommendations

Based on the foregoing, the following Recommendations are provided:

1. Implement the envisioned initiative at once.

2. Initially concentrate on the provision of the most popular tobacco flavors.

3. Recruit additional belly dancers and acquire additional karaoke systems as demand warrants.

4. Experiment with various marketing methods to identify optimal mixes.

5. Periodically reassess pricing strategy to ensure it remains viable.

References

Jafari, J. (2000). Encyclopedia of tourism. London: Routledge.

Gold Coast Tourism. (2011). Gold Coast Australia. Retrieved from http://www.goldcoast australia.com/.

Holmes, D. (2001). Virtual globalization: Virtual spaces/tourist spaces. London: Routledge.

Peterson, E. (2008, March 25). Haze of confusion: Hookah lounge owners find options limited with new smoking law. Daily Herald, 1.

Appendix A

For educational purposes only. All responses are confidential

The Middle East Services to Assist Restaurants (survey)

1-Gender: # Male # Female

2-Age: # 18-25 # 26-35 # 36 and above

3-Where are you from?

# Middle East # Asia # Australia # Europe # America # Africa

4-How many times do you visit the Middle East restaurant?

# once a week # twice to four times a week # on the weekend # daily

5-Would you like to see belly dancer in this restaurant? # yes # no

6-Would you like to have a home delivery service? # yes # no

7-Would you come for a Karaoke? # always # sometimes # no

8-Do you smoke Hookah? # yes # no

9-Which flavor of tobaccos would you prefer?

# grapes # cantaloupe # apple # cherry # mint # other

10-What other services would you like to be available in the Middle East restaurant?

For educational purposes only. All responses are confidential

The Middle East Services to Assist Restaurants (survey + answers)

1-Gender: # Male 70% # Female 30%

2-Age: # 18-25 # 26-35 # 36 and above

3-Where are you from?

# Middle East 60% # Asia 10% # Australia 20% # Europe # America #Africa 10%

4-How many times do you visit the Middle East restaurant?

# once a week 20% # twice to four times a week 40% # occasionally 30% # daily 10%

5-Would you like to see belly dancer in this restaurant? # yes 100% # no

6-Would you like to have a home delivery service? # yes 100% # no

7-Would you come for a Karaoke? # yes 60% # no 40%

8-Do you smoke Hookah? # yes 70% # no 30%

9-Which flavor of tobaccos would you prefer?

# grapes 30% # cantaloupe 30% # apple 20% # cherry # lemon & mint 20%

10-What other services would you like to be available in the Middle East restaurant?

One responded that if he can make a booking for the entire restaurant and it's staff for a special event

Appendix B

Summary of restaurant customer survey results

Figures 1 through 5. Summary of restaurant customer survey results

Appendix C

Interview of The Middle East Services to Assist Restaurants

What kind of services do you have for your customers in your restaurant? (how long have you been serving your customers ? )

Actually we are new on the Gold Coast; we do not have many services

We have not completed a year yet in the Gold Coast. We serve Middle East food and hookah.

We are planning to have more services in the future

What other services that you want to provide for your customers?

As a Middle East restaurant we want to have more services from the Middle East's cultures, we are planning to have a belly dancer and a singer in the future. Also we did not have a chance to look for a belly dancer and a singer as we are too busy all days.

When does the number of customers rising?

In fact, at the weekend we have busy nights

Is there a special season for customers (what is it)?

Yes, as you can see now at this time from June to August we have more

Customers from the Middle East as they have summer holidays in the Middle East. Also, we have busy days between October and November as Australians from different regions in Australia do have their summer holidays.

We have services to assist the Middle East restaurants, and we offering our services to make a partnership with you!! Would you like to have our services (belly dancer, home delivery and karaoke)?

it's our pleasure to make a partnership with you, as we always wanted to have middle east services. Especially belly dancers as most of the customers are asking us to provide a belly dancer in the restaurant.

If we provide you with our services, what would be the deal?

We will make a good deal and you will be satisfied. What the deal that you suggest?

Let's say 40% of the income, what do you think?

Ok, sounds good deal.

What about if we distribute a survey for your customers? (to find out what they like )

Absolutely you can distribute your survey so we can get to know what are the services we can provide to the customers, and if you need any help do not hesitate to ask.

The… [END OF PREVIEW]

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