Marketing Causes Marketing Using Cause-Related Sporting Events Research Proposal

Pages: 2 (590 words)  ·  Style: APA  ·  Bibliography Sources: 1  ·  File: .docx  ·  Level: College Senior  ·  Topic: Business - Advertising

Marketing Causes

Marketing Using Cause-Related Sporting Events

Social marketers often concentrate the majority of their efforts on the sponsors for cause-related sporting events often not taking into account the needs of the participants. In the article The Marketing of Cause-Related Events: A Study of Participants as Consumers (Scott, Solomon, 2003) the authors attempt to determine the multifaceted needs and motivations of participants in cause-related sports events. The intent of the analysis is to determine how cause-related sports events can be used successfully as part of a multichannel-based marketing strategy that aligns or is consistent with broader strategic marketing initiatives and programs. The researchers chose a Susan G. Komen Foundation's Race for the Cure event in the southeastern U.S. As the basis of their sampling frame to complete their research methodology.

The Article

In the article The Marketing of Cause-Related Events: A Study of Participants as Consumers (Scott, Solomon, 2003) published by the Journal of Nonprofit & Public Sector Marketing the authors define through an analytical framework the implications of the benefits participants gain from cause-related sporting events. Implications for marketing strategies including how to define segmentation strategies by participant's motivation and group identification are also addressed.

SummaryDownload full Download Microsoft Word File
paper NOW!

TOPIC: Research Proposal on Marketing Causes Marketing Using Cause-Related Sporting Events Assignment

The authors of this analysis make several key points throughout the article, which is based on an analysis of their research completed during a Susan G. Komen Foundation's Race for the Cure event in conjunction with a literature review. The first most significant finding that the existing body of research on Cause-Related Marketing (CRM) is relatively unknown and has been slanted more towards the sponsors and less towards participants. The authors next discuss how cause-related marketing in the context of an integrated marketing communications strategy has significant potential that has yet to be realized. Using the allegory of… [END OF PREVIEW] . . . READ MORE

Two Ordering Options:

?
Which Option Should I Choose?
1.  Download full paper (2 pages)Download Microsoft Word File

Download the perfectly formatted MS Word file!

- or -

2.  Write a NEW paper for me!✍🏻

We'll follow your exact instructions!
Chat with the writer 24/7.

Mega Sports Event to a Hallmark Assessment


Dynamics Shaping the Sports Media Industry Research Paper


Sport Medicine Clinic Business Proposal


Sports Endorsement Sports Celebrity and Product Research Proposal


Marketing in Healthcare Management Case Study


View 200+ other related papers  >>

How to Cite "Marketing Causes Marketing Using Cause-Related Sporting Events" Research Proposal in a Bibliography:

APA Style

Marketing Causes Marketing Using Cause-Related Sporting Events.  (2010, January 19).  Retrieved December 2, 2021, from https://www.essaytown.com/subjects/paper/marketing-causes-using-cause-related/155188

MLA Format

"Marketing Causes Marketing Using Cause-Related Sporting Events."  19 January 2010.  Web.  2 December 2021. <https://www.essaytown.com/subjects/paper/marketing-causes-using-cause-related/155188>.

Chicago Style

"Marketing Causes Marketing Using Cause-Related Sporting Events."  Essaytown.com.  January 19, 2010.  Accessed December 2, 2021.
https://www.essaytown.com/subjects/paper/marketing-causes-using-cause-related/155188.