Marketing Toothpaste Flavors Marketing Plan Marketing Plan

Pages: 5 (1612 words)  ·  Bibliography Sources: 5  ·  File: .docx  ·  Level: College Junior  ·  Topic: Children

Market research shows that children love certain fruit flavors (apple, strawberry, blueberry, raspberry, banana, etc.), chocolate, and peanut butter. All of which could be combined with packaging, special names and/or characters to resemble something similar to the old Funny Face drinks from the 1960s and 1970s; instead of Freckle Face Strawberry, we might change it to Smilin' Strawberry. This could extend to Pucker Peanut Butter, Oh My Orange, etc. The point is getting the children integrated into the color, taste, and character of the toothpaste (Funny Face Packs, 2005; Taste Test: Healthy Store-Bought Snacks for Kids, 2011).


Active Ingredients: Sodium Fluoride 0.24% (0.15% w/v fluoride ion). Purpose: Anicavity

Inactive Ingredients: Sorbitol, Water, Hydrated Silica, PEG-12, Cellulose Gum, Tetrasodium Pyrophosphate, Sodium Lauryl Sulfate, Flavor, Sodium Saccharin, Mica, Titanium Dioxide, FD&C Red 1.


Funny Face Packs. (2005, June). Retrieved from The Imaginary World:

Australia. (2011, January). Retrieved from The Work Bank:

Child Flavored Toothpastes. (2011, September). Retrieved from TheFind:

Soap, Detergent Manufacturing in Australia. (2011, July). Retrieved from IBIS World:

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Taste Test: Healthy Store-Bought Snacks for Kids. (2011, April). Retrieved from Epicurious:

Toothpaste. (2011, June). Retrieved from Dental Plaque Formation and Protection:

Toothpastes. (2011, January). Retrieved from Colgate Oral and Dental Health Resource Center:

Central Intelligence Agency. (2011, January). Australia. Retrieved from CIA World Factbook:

Marketing Plan on Marketing Toothpaste Flavors Marketing Plan Assignment

Colgate-Palmolave. (2011, January). Products and Information. Retrieved from Corporate Web Page:

Maritz, L. (2009). Health, Safety and Nutrition for the Young Child. Belmont, CA: Cenage Wadsworth.

Stanton, J., & George, R. (2005). Success Leaves Clues: Practical Tools. Aberdeen, WA: Silver Lake Publishing.

Sydney Morning News. (2003, November 27). Brighter Future of Toothpaste. Retrieved from [END OF PREVIEW] . . . READ MORE

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APA Style

Marketing Toothpaste Flavors Marketing Plan.  (2011, September 7).  Retrieved March 7, 2021, from

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"Marketing Toothpaste Flavors Marketing Plan."  September 7, 2011.  Accessed March 7, 2021.