Marketing Toothpaste Flavors Marketing Plan Marketing Plan

SAMPLE EXCERPT . . .
Market research shows that children love certain fruit flavors (apple, strawberry, blueberry, raspberry, banana, etc.), chocolate, and peanut butter. All of which could be combined with packaging, special names and/or characters to resemble something similar to the old Funny Face drinks from the 1960s and 1970s; instead of Freckle Face Strawberry, we might change it to Smilin' Strawberry. This could extend to Pucker Peanut Butter, Oh My Orange, etc. The point is getting the children integrated into the color, taste, and character of the toothpaste (Funny Face Packs, 2005; Taste Test: Healthy Store-Bought Snacks for Kids, 2011).

Ingredients

Active Ingredients: Sodium Fluoride 0.24% (0.15% w/v fluoride ion). Purpose: Anicavity

Inactive Ingredients: Sorbitol, Water, Hydrated Silica, PEG-12, Cellulose Gum, Tetrasodium Pyrophosphate, Sodium Lauryl Sulfate, Flavor, Sodium Saccharin, Mica, Titanium Dioxide, FD&C Red 1.

REFERENCES

Funny Face Packs. (2005, June). Retrieved from The Imaginary World: http://theimaginaryworld.com/ffpac.html

Australia. (2011, January). Retrieved from The Work Bank: http://data.worldbank.org/country/australia

Child Flavored Toothpastes. (2011, September). Retrieved from TheFind: http://www.thefind.com/beauty/browse-child-flavored-toothpaste

Soap, Detergent Manufacturing in Australia. (2011, July). Retrieved from IBIS World: http://www.ibisworld.com.au/industry/default.aspx?indid=190

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for only $8.97. Taste Test: Healthy Store-Bought Snacks for Kids. (2011, April). Retrieved from Epicurious: http://www.epicurious.com/articlesguides/everydaycooking/tastetests/healthysnacktastetest

Toothpaste. (2011, June). Retrieved from Dental Plaque Formation and Protection: http://dentalplaque.wikispaces.com/Toothpaste

Toothpastes. (2011, January). Retrieved from Colgate Oral and Dental Health Resource Center: http://www.colgate.com/app/CP/U.S./EN/OC/Products/Toothpastes.cvsp

Central Intelligence Agency. (2011, January). Australia. Retrieved from CIA World Factbook: https://www.cia.gov/library/publications/the-world-factbook/geos/as.html

Marketing Plan on Marketing Toothpaste Flavors Marketing Plan Assignment

Colgate-Palmolave. (2011, January). Products and Information. Retrieved from Corporate Web Page: http://www.colgate.com/app/Colgate/U.S./HomePage.cvsp

Maritz, L. (2009). Health, Safety and Nutrition for the Young Child. Belmont, CA: Cenage Wadsworth.

Stanton, J., & George, R. (2005). Success Leaves Clues: Practical Tools. Aberdeen, WA: Silver Lake Publishing.

Sydney Morning News. (2003, November 27). Brighter Future of Toothpaste. Retrieved from SMH.Com.au: http://www.smh.com.au/articles/2003/11/26/1069825840957.html?from=storyrhs [END OF PREVIEW] . . . READ MORE