Media Is an Extremely Powerful Essay

Pages: 4 (1443 words)  ·  Bibliography Sources: 2  ·  File: .docx  ·  Level: College Senior  ·  Topic: Communication - Journalism


Croteau, D., & Hoynes, W. (2001). The business of Media. California: Pine Forge Press.

Daily Source Org. (2005-2012). Current problems in Media. Retrieved May 2, 2012, from Daily Source:

Part Two

Media is produced primarily to serve public interest. One can say, the media content, in one way or another, reflects the culture and norms of the country it is produced in. In this globalized world making one's tradition popular is difficult, luckily media has given people the opportunity to show and promote their culture via movies, video games and social networking sites (Croteau & Hoynes, The Business of Media, 2001). But recently this trend has turned the other way round and it is now the media that shapes one's culture. The culture of violence for example has been promoted by video games. (Tompkins, 2003). Not only this but children today have stopped going out to play like they had used to in the past (Tompkins, 2003). The collaboration of media and technology has changed people's lifestyles completely. However it is just not video games that responsible for promoting violence rather it is the nature of the content shown on television that is also responsible for the sudden changes in people's (especially children's) behavior (Tompkins, 2003).Get full Download Microsoft Word File access
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Essay on Media Is an Extremely Powerful Assignment

Through our observations we can see that, with the help of television and movies a country can depict its culture in a positive or negative light. If a country persistently shows movies and television shows that reflect badly on its culture then it would be stuck with that image forever. The emergence of media conglomerates has led to the globalization of the all types of media whether news, or entertainment (Croteau & Hoynes, 2001). This has given the opportunity to some countries to broadcast their culture all over the world but on the other hand some of the countries that these conglomerates operate in remain unrepresented by the media (Croteau & Hoynes, 2001). Since most of the media conglomerates' main aim of globalization is increased profits, they focus less on local news and local issues. Hence in these countries media is not fulfilling its primary purpose. There is lack of innovation in the local market because most of the programs are not designed in the host counties rather they are designed at the headquarters of these conglomerates (Croteau & Hoynes, 2001). In my opinion if this scenario continues new media companies will crop in the local market that cater to the needs of the local people more effectively and eventually these companies will become more successful on the local market than the media conglomerates.

Apart from the television media, video games are also an important from of media that has gained popularity exponentially. These gamers are not just children but older men as well. The most popular games in the U.S. market are WII 41%, closely followed by Xbox 38% and Playstation 21% (Tompkins, 2003). The American Psychological Association says that children have become less responsive to the pain and misery of other due to violent media. Everything that our young generation sees on the media affects their behavior in one way or another. About 60% of TV shows contain violence (Tompkins, 2003). A study conducted in 1989 found that most of the content of video games included "antisocial values of a violent nature" (Tompkins, 2003).

This being said there is also an opposing view that says violence on media actually helps a child relieve stress and abstain from violence, and the violent side effects witnessed in children are actually short-term (Tompkins, 2003). But since this research is not a 100% true and there have been many studies that oppose this view, it is crucial that parents monitor their children when they are viewing any type of media content.

Media is an important part of today's society therefore it is necessary to monitor all kinds of media sources so one can make sure that harmful media is not projected to the public. Keeping this in mind one should also focus on preserving the main purpose of media, which is giving information to people. This information should reflect everything from the local issues to the culture and traditions of the society.


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How to Cite "Media Is an Extremely Powerful" Essay in a Bibliography:

APA Style

Media Is an Extremely Powerful.  (2012, May 4).  Retrieved January 20, 2021, from

MLA Format

"Media Is an Extremely Powerful."  4 May 2012.  Web.  20 January 2021. <>.

Chicago Style

"Media Is an Extremely Powerful."  May 4, 2012.  Accessed January 20, 2021.