Term Paper: Migration Project Scenario: Tony's Chips

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SAMPLE EXCERPT:

[. . .] (Virante Organization, 2013)

The Schema.org markup Team -- this team add additional markup to the pages of the site enhancing search engine display of the information. This team is used to "semantically structure…page containing the following information: (1) The location; (2) The events; (3) People in the company; (4) Reviews; and (5) products. (Virante Organization, 2013)

It is reported that the schema.org markup does not make a requirement of much additional work with the majority of the time "…easily integrated into existing code." (Virante Organization, 2013)

The Navigation Team -- This team will garner feedback from other people who are not on the project ensuring the navigation of the site is "idiot-proof." (Virante Organization, 2013)

The old site will be mapped to the new site. A complete list of every page from the old site should be prepared on a spreadsheet that includes the manner that will be used to move the old content to the new site. This should be set out for each URL. The SEOs sign off on the titles of pages, meta tags, content and general onsite factors at this point in the process. Multiple sites will be ran during this time and this means that the new site will be in development and the old site handing the everyday traffic of the web site. A process has to be in place to feed content to both the old and new site during this phase of the migration project. There may be the need for a developing, staging, and live site for the site already existing and for the new site. v (Virante Organization, 2013)

Timeframe for New Site Launch

The timeframe stated in this section is for the most optimal launch and does not allow for all that might result causing a change in the launch timeframe.

Three Weeks Prior to Launch -- This is the first of many 'freeze' dates:

Design Freeze -- A design freeze is the first of these dates and means that the design team is basically finished and there are no more tweaks to the system. This is the beginning of the crunch time for the developers of the website.

Authorship -- This involves making sure that those writing for the site have "have proper authorship markup so that their author photos can appear in search results." (Virante Organization, 2013)

Two Weeks Prior to Launch -- this is the time when there is both excitement and trepidation and the core needs of the site are at focus and the project moves forward.

Content Freeze -- This involves announcing that no more new content will be added and that the site will launch in two weeks.

Gut Check -- This involves checking with the teams to see if they feel that they will make the launch deadline and if not, what can be done to remove any obstacles barring this timeframe for launch.

SEO Check -- The SEO specialists start checking the site searching for any issues or opportunities conducting any needed linking or tagging. A final list of redirects is made and they are tested to ensure their power and usefulness. Load times are checked and pages taking more than four seconds to load are optimized. Analytics tracking code is checked for proper installation and a profile set up on Google Webmaster Tools and Bing's Webmaster tools.

One Week Prior to Launch

This involves the front-end developer correcting minor problems and the site moving to Quality Assurance. The site's functionality is generally not working as would be expected and the account executive is attempting to ensure that 95% of the beginning wish list is fulfilled.

Structural Network Changes -- This is the time when the system/network engineer is consulted about preparation of DNS records, which require some time for changes to be propagated throughout the network.

Two Days Prior to Launch

Development stops and there is a checklist of items that are not complete. This are added to the post-launch punch list. The sysadmins set the TTL for DNS records down to nothing more than four hours. The redirects that have been developed are checked with at least two system admins signing off on their conciseness. The new site is run through a service that checks load times and potential bottlenecks. This can be accomplished at the following web sites:

(1) http://tools.pingdom.com/fpt/

(2) http://www.websiteoptimization.com/services/analyze/

One Day Prior to Launch -- This is the last chance to push the launch and to update the 'coming soon' page. The QA process is completed, a list of fixes is made, and the list distributed to all involved. The list and plan are prioritized on the fixes. The TTL and DNS records are set to the lowest possible minimum in preparing for the launch.

Launch Day -- at the time that was predetermined the switch is thrown on the DNS records and the website set from development to live. The checklist for launch day is stated as follows:

(1) Site is fully available outside your internal work network

(2) No links or assets being pointing at the dev site or old site

(3) Analytics is working

(4) Start checking the redirects, use a script if necessary

(5) Log into your Google Webmaster Tools and use the "Change of Address" feature to let Google know your site moved

(6) Make sure robots.txt is allowing robots to spider your site

(7) Make sure your site does not have a sitewide noindex tag applied

(8) Tail the error log and see what is broken, add it to the list

(9) Return DNS TTL to normal setting

(10) Pat yourself on the back for a job well done. (Virante Organization, 2013)

Launch Day + 2

The access logs are monitored on the deprecated site to see if the traffic has dropped off and attempts made to forward any traffic remaining to the new site on a case-by-case basis.

Gannt Chart for Web Migration

Start

Finish

Duration

Website Migration Project

complete

Planning

01/15/13

06/18/13

97%

Project Kickoff & Discovery

06/01/13

06/03/13

2

Research Project Management Solutions

01/15/13

01/16/13

2

50%

Overview & Sitemap

06/04/13

06/04/13

1

Project Overview First Pass

06/04/13

06/04/13

1

Client Review & Project Overview Sign Off

06/04/13

06/04/13

1

Sitemap First Pass

06/04/13

06/04/13

1

Sitemap Edits

06/04/13

06/04/13

1

Wireframes

06/05/13

06/06/13

2

Feature Breakdown

06/07/13

06/18/13

8

Project Specification Final Review

02/06/13

02/22/13

13

Handoff to Design

02/25/13

02/25/13

1

Design

06/19/13

06/25/13

5

52%

Design Kickoff & Creative Discovery

06/19/13

06/24/13

4

Home Page

06/25/13

06/25/13

1

25%

Subpages

06/19/13

06/19/13

1

40%

Final Mockups Review

06/19/13

06/20/13

2

Handoff to Development

06/19/13

06/19/13

1

Development

06/26/13

10/23/13

86

2%

Iteration 1

06/26/13

07/12/13

13

10%

Defect Review 1

07/15/13

07/16/13

2

Bugfixing

07/15/13

07/16/13

2

QA first pass

07/15/13

07/16/13

2

Iteration 2

07/17/13

08/05/13

14

Task 1

07/17/13

08/05/13

14

Task 2

07/17/13

08/05/13

14

Task 3

07/17/13

08/05/13

14

Task 4

07/17/13

08/05/13

14

Defect Review 2

08/06/13

08/07/13

2

Beta version

08/08/13

08/29/13

16

Beta Defect Review

08/30/13

09/10/13

8

Launch

09/11/13

09/25/13

11

Post launch: Iteration 3

09/26/13

10/15/13

14

Defect Review… [END OF PREVIEW]

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"Migration Project Scenario: Tony's Chips."  Essaytown.com.  June 17, 2013.  Accessed April 20, 2019.
https://www.essaytown.com/subjects/paper/migration-project-scenario-tony-chips/3708150.