Milk Essay

Pages: 2 (590 words)  ·  Bibliography Sources: 0  ·  File: .docx  ·  Level: College Senior  ·  Topic: Business - Advertising


There are a number of types of milk in the local grocery store. They largest selections are reserved for whole, low fat and skim. There is also chocolate, organic, goat, lactose free and bifidus milk. In another section are milk substitutes such as soy milk, rice milk and almond milk. There is also evaporated milk and condensed milk in another section of the store as well.

The type of segmentation that milk marketers utilize appears to be according to benefit sought. The usage of milk tends to be roughly the same for all milk markets. In addition, the types of milk available in the store do not tend to vary from geography to geography. Most progressive areas might have a more diverse selection of milk but it is unlikely that there are significant differences in milk marketing based on geography. Because milk is a ubiquitous product consumed as a staple by a wide portion of the public, there is little in the way of demographic or psychographic segmentation in the types of milk available. It is worth noting, however, there demographic and psychographic segmentation appear to be used in determining the sizing of milk. There are very large format containers for families, for example, down to single-serving sizes of milk. The more niche market types of milk (soy, rice, goat, lactose-free) only come in the most common-size container, the 1L or quart size. This reflects segmentation based in part on demographics (family size), usage (heavy, regular or light user) and possibly even psychographics with respect to one's attitudes towards milk.Buy full Download Microsoft Word File paper
for $19.77

Essay on Milk There Are a Number of Types Assignment

Thus, the benefit sought appears to the primary method of segmentation with respect to the different types of milk. For example, the different levels of fat in regular milk indicate that consumers prefer to… [END OF PREVIEW] . . . READ MORE

Two Ordering Options:

Which Option Should I Choose?
1.  Buy full paper (2 pages)Download Microsoft Word File

Download the perfectly formatted MS Word file!

- or -

2.  Write a NEW paper for me!✍🏻

We'll follow your exact instructions!
Chat with the writer 24/7.

Market for Milk Essay

Price and Quantity of Milk in Different Essay

Yak Milk Niche or Nightmare Term Paper

Cow's Milk Research Paper

Promoting Breastfeeding: Centering Pregnancy Model Essay

View 200+ other related papers  >>

How to Cite "Milk" Essay in a Bibliography:

APA Style

Milk.  (2011, May 7).  Retrieved May 25, 2020, from

MLA Format

"Milk."  7 May 2011.  Web.  25 May 2020. <>.

Chicago Style

"Milk."  May 7, 2011.  Accessed May 25, 2020.