Mountain Bank Research Paper

Pages: 4 (1281 words)  ·  Bibliography Sources: 4  ·  File: .docx  ·  Level: Master's  ·  Topic: Economics

Mountain bank is located at the northwestern part of the U.S. The bank has four major line of business: consumer lending, retail banking, mortgage banking, and corporate banking. Traditionally, Mountain bank has a strong presence in the retail banking with the limited presence in other line of banking system.

The objective of this paper is to discuss the Human Relations (HR) strategy that Mountain bank could employ to achieve competitive advantages in the market place.

Strategies Mountain Bank can use to achieve Competitive Advantages

With respect to the service of Mountain bank, the consumer lending and retail banking have been beneficial to the Mountain Bank with the 50% and 25% cut in the market shares. While Mountain bank has been very effective in the retail and consumer lending, Mountain bank has not been effective in corporate banking system. Mountain Banking has not been able to capture markets in the corporate banking because the bank has just less than 5% of the market shares. To achieve competitive market advantages, Mountain bank needs the service of the quality human resources. Bratton (2005) defines human resources strategy as the managerial policies and practice that assist an organization to achieve organizational strategic objectives. Formulation of human resources strategic is a critical tool that guides management to meet organizational goals. Adopting effective human resources practice assists an organization to achieve competitive market advantages.Buy full Download Microsoft Word File paper
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Research Paper on Mountain Bank Assignment

There are different human resources strategies that Mountain Bank could implement to achieve competitive advantages. One of the paths is to implement differentiation strategy. The differentiation strategy within a banking sector will allow Mountain bank to deliver services that would make the customers to perceive the bank as different. The differentiation strategy will assist the bank to create unique banking service that would be seen as different to other banks. The advantages of this business strategy is that it would make Mountain bank to develop efficient employees who will do their jobs better that the employees of other banks. Since Mountain bank offers retail banking services for customers and smaller businesses, the strategy would assist Mountain bank to achieve market advantages within the region. (Purcell, 2001).

With respect to the HR strategy for Mountain Bank tellers, the mountain banks needs to enhance the skills of the tellers with innovative banking services. Typically, bank tellers are critical to the success of Mountain bank. Customers' experience with regard to teller has been the primary driver to customer's satisfaction. Within Mountain bank, bank tellers are the banks officials that customers always have contact. Mountain bank should enhance the communication skills of the bank tellers through training to retain current customers and attract new customers. Essentially, tellers are the heart of banking business, and they are the biggest assets to banks. The improvement in the efficiency of the bank tellers will enhance the bank's productivity. Typically, bank tellers assist customers with relation to their banking needs. Thus, tellers who are able to excel in their jobs are able to represent bank better. A well-trained bank teller could have the ability to introduce other products to customers with good line of credits.

Apart from achieving the competitive advantages using bank tellers' strategy, the Mountain Bank could use human resources strategy with related to internal costs, external costs, internal and external differentiations.

HR Strategy related to Internal and External Costs and Internal and External Differentiations

To enhance human resources strategy with relation to internal and external costs, Mountain bank needs to adopt business strategy to achieve cost leadership within the region. The costs leadership is a human resources strategy that will allow Mountain bank to increase market performances with the lowest unit of costs. Human resources strategy with related to internal cost is to empower the internal employee to perform the tasks needed to lower costs. For example, the management of the Mountain Bank should satisfy the needs… [END OF PREVIEW] . . . READ MORE

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APA Style

Mountain Bank.  (2011, October 15).  Retrieved October 19, 2020, from https://www.essaytown.com/subjects/paper/mountain-bank/778031

MLA Format

"Mountain Bank."  15 October 2011.  Web.  19 October 2020. <https://www.essaytown.com/subjects/paper/mountain-bank/778031>.

Chicago Style

"Mountain Bank."  Essaytown.com.  October 15, 2011.  Accessed October 19, 2020.
https://www.essaytown.com/subjects/paper/mountain-bank/778031.